BI Analyst

Gypsy is looking for a BI Analyst focused on deep understanding of key business metrics, their continuous monitoring, and explaining changes. This role does not include engineering or ETL responsibilities — the main focus is analytical thinking, interpreting trends, and communication with business teams.

Requirements

🎯 Your skills:

• 2+ years of experience as an analyst (BI, product, or marketing);
• Strong understanding of business metrics in a digital/iGaming environment;
• Experience analyzing user behavior, segmentation, LTV, retention, and conversion funnels;
• Proficiency in data visualization tools (Tableau, Superset, Google Sheets, etc.);
• Ability to explain analytics in simple terms — both verbally and in writing.
  
  

➕ Nice to have:

• Experience in the iGaming industry or a strong understanding of user behavior in gambling products;
• Basic Python knowledge is a plus but not required
  
  

Important about the role:

• You won't create datasets or pipelines — you'll have access to ready-to-use sources;
• Your focus is on analysis, hypotheses, and solution-finding;
• You'll be the first line of analytical control — the one who always knows what's going on with our metrics
  
  

Your key responsibilities:

📊 Metrics Monitoring and Analysis

• Daily/weekly tracking of key company KPIs (revenue, conversion, retention, DAU/WAU/MAU, churn, ARPU, etc.);
• Identifying anomalies, trends, seasonality, and drops in metrics;
• Analyzing metric changes: what exactly changed, when, why, and what to do next;
• Creating reports explaining the dynamics of key indicators
  
  

🧠 Hypotheses and Causal Analysis

• Generating hypotheses about changes in user behavior, business performance, or marketing campaigns;
• Collaborating with product, marketing, and finance teams to find correlations and causes;
• Conducting ad hoc analyses: "Why did retention drop?", "Why did ARPU increase?", "Which segments drove the revenue shift?"
  
  

📈 Visualization and Insight Communication

• Working with Tableau dashboards;
• Ability to quickly deliver a clear picture to C-level or non-technical teams;
• Preparing analytical summaries and reports
  
  

🤝 Team Communication

Partnering with product, marketing, CRM, and VIP departments as an analytical advisor;

Understanding business context: which metrics matter to which department, and which impact revenue;

Building analytical vision and answering the question "what's next?" after each insight.

Benefits

💸 Flexible payment options: choose the method that works best for you.

🧾 Tax assistance included: we handle part of your taxes and provide guidance on the local setup.

🎁 Financial perks: Bonuses for holidays, B-day, work milestones and more - just to show we care.

📈 Learn & grow: We cover courses and certifications — and offer real opportunities to grow your career with us.

🥐 Benefit Сafeteria: Choose what suits you — sports, language courses, therapy sessions, and more.

🎉 Stay connected: From team-building events to industry conferences — we bring people together online, offline, and on stage.

💻 Modern Equipment: We provide new laptops along with essential peripherals like monitors and headphones for a comfortable workflow.

🕘 Your schedule, your rules: Start your day at 9, 10, or even 11 — we care about results, not clock-ins.