Marketing Intelligence Expert

At ING we encourage you to `Do Your Thing` to do more of what you love. We’re on a journey that’s centered around our customers, powered by technology and digital environment, driven by smart, determined people. Our customers feel our people are empowering them to stay a step ahead in life and in business. We’re proud of that!

We want you to discover and develop yourself while developing others, be creative, be successful, excel at your career life, work agile so new ideas come to life faster! Interested?

What We Offer:

At ING, we believe your work should inspire and fulfill you. That’s why we prioritize every detail to ensure you have an exceptional experience:

You First Become Your True Self, Then an INGer:

• Flexible and hybrid working models, including remote options every third week of the month and during summer.
• 14 days of welcome leave in your first year—don’t wait to pursue your dreams!

Continuous Growth and Development:

• Access to global and local learning opportunities through ING Academy, LearnUp, and certification programs with leading universities.
• Opportunities to contribute to innovative projects both locally and globally while advancing personally and professionally.
• Flexible career experiences await you through Short-Term Assignments (STA), Long-Term Assignments (LTA), Mini Career opportunities, Double Major (Çifte Kariyer), Turuncu Misafir, and Global STA/LTA programs, designed to enhance your skills and broaden your experience across different teams, departments, and international locations.
• When you step into a managerial role at ING, our exclusive RISE Leadership Program empowers you to lead with confidence. Centered around technology and people, RISE equips ING leaders with advanced skills and a strategic mindset to navigate and thrive in a dynamic environment.

A Dynamic and Supportive Work Environment:

• An informal and collaborative culture where your ideas and innovations are valued.
• Social clubs, celebrations, and events to help you balance work and fun.

We Care About You:

• Comprehensive health insurance for you and your loved ones.
• Private pension plans to help you achieve your future goals.
• On-site amenities like a gym, coffee shops, a hairdresser, and more to simplify your daily life.

At ING, we’re dedicated to helping you achieve your goals by embracing flexibility, growth, and innovation.

For more information about our Orange Culture, click here now:

https://www.youtube.com/watch?v=UBSGOJBnuyc

We are looking for “Marketing Intelligence Expert” for Center of Expertise in Communication & Brand Experience who will be responsible from increasing marketing effectiveness by creating and utilizing marketing measurement and optimization tools, will monitor marketing intelligence and analytics trends, best practices and techniques to stay informed on game changer opportunities across new and existing platforms.

If you think you have the following qualifications;

• Bachelor’s degree in advertising, statistics, econometrics, business administration, engineering and/or other relevant fields
• +5 years of relevant experience, marketing analytics, data science, data-driven decision making and measurement
• Experience in marketing measurement, optimization and automation technologies CRM systems
• Knowledge of media planning and buying, especially in digital channels, including paid, performance and programmatic marketing.
• Highly analytical, passionate to data mining, having a data-driven problem-solving mindset, paying attention to details.
• Eager to learn new tools, technologies and trends to increase effectiveness.
• Proactivity and eager to build new business cases
• Strong organizational and prioritization skills.
• Good level of presentation skills
• Good command of MS Office programs especially MS Excel and Powerpoint
• Good command of written and verbal English and Turkish
• Good at communication, coordination, teamwork and time management.

If you think you may take charge of the following responsibilities;

• Responsible from increasing marketing effectiveness by creating and utilizing marketing measurement and optimization tools.
• Monitoring marketing intelligence and analytics trends, best practices and techniques to stay informed on game changer opportunities across new and existing platforms
• Closely following developments in the field of AI and MarTech and suggesting methods to benefit from them in terms of efficiency and effectiveness
• Initiating the utilization, integration and implementation of marketing technologies and data-driven analysis.
• Recommending appropriate analytic approaches for identifying new ways to apply research and analytics to grow the business and efficiency.
• Recognizing and extracting critical indicators from large and complex data sets
• Extracting insights from brand and business results of communication activities through data analysis for marketing campaigns
• Presenting insights in an understandable manner with advanced data visualization capabilities
• Suggesting campaign optimization plans with A/B tests, forecasting models and other advanced analytics
• Being a partner and relationship developer for all relevant internal and external parties (Communication, Product, Digital Channels, Data Analytics teams, Agencies)
• Tracking the KPI’s ensuring that they are reached to improve business results.

If you want to do your thing and explore the life while working don’t miss this opportunity!

Candidates are expected not to share any sensitive personal data.