Brand Marketing and Communications Manager for US market

NoCry is an Estonian company with a small yet incredibly strong team doing big things. We are one of the fastest-growing work gear brands on Amazon. With more than 5 million customers across the world, we aim to become the global go-to source for workwear and PPE.

Our mission is to empower hardworking people with functional and durable gear-crafted from real-world needs, not boardroom decisions.

We’re looking for a Brand Marketing and Communications Manager to lead strategy, drive consumer engagement, and grow our brand presence in the U.S. If you have a track record in retail or consumer goods and are passionate about building brands, we’d love to hear from you!

Your daily challenges will include:

• Brand Strategy and Positioning: Create a long-term brand vision for NoCry by identifying target audiences, defining brand personality, and refining our positioning in the U.S. market.
• Customer Insight & Market Research: Lead efforts to gain a deep understanding of our customer demographics, behaviors, and preferred channels. Making sure that insights shape our brand messaging, product development, and overall company direction.
• Content & Creative Development: Create a highly creative content strategy that deeply engages and inspires our audience across various channels.
• Brand Messaging and Value Proposition: Develop impactful brand messages and a compelling value proposition adjusted to our target market.
• Integrated Marketing Strategy: Design a full-funnel marketing strategy, from awareness to purchase, to drive sustainable growth and brand loyalty. Collaborate closely with other departments like sales and R&D and marketing to align strategies.
• Channel & Campaign Management: Identify, plan, and execute campaigns across key channels, leveraging creative marketing to stand out in a competitive landscape.
• PR & Brand Advocacy: Oversee PR strategy, including press releases, media outreach, and brand storytelling to build credibility and awareness.
• Performance Analysis and Optimization: Track and analyze brand and campaign performance to optimize strategies and ensure ongoing success.

This is for you if you have:

• 5+ years of experience in brand marketing, communications, or a related role, ideally focusing on the retail or consumer goods sector.
• Proven experience in the U.S. market with a strong understanding of consumer behavior and current market trends.
• Expertise in digital marketing and content creation to develop effective, engaging materials and strategies.
• Experience in creating and executing brand strategies, messaging, and multi-channel marketing campaigns.
• Expertise in digital marketing and content creation to develop effective, engaging materials and strategies.
• Exceptional written and verbal communication skills for consistent, clear messaging across all platforms.
• Good experience in media relations, influencer management, and PR strategies.
• Hands-on experience in data-driven decision-making, including analytics, budget management, and campaign performance tracking.
• Ability to think strategically, adapt quickly, and thrive in a fast-paced, creative environment.

What's it like to work with us?

Joining our team offers a one-of-a-kind experience at Estonia's largest e-commerce company on Amazon. We're on a mission to establish ourselves as a top global brand in safety gear and work apparel, and you could play a pivotal role in our journey to success. Expect engaging and challenging work that directly influences our business outcomes.

You’ll enjoy hybrid work options, fun team gatherings, and access to Stebby wellness benefits. At our core, we're committed to working with talented people who share our values and mission. If you're motivated by making a difference, thrive in a dynamic environment, and value innovation, independence, and responsibility, we’d love to hear from you! Apply now and be part of our success story! 🚀