Experienced Digital Data Analyst

Job Description

Veikkaus is the gaming company for every Finn. We’re dedicated to developing responsible and entertaining gambling experiences. At Veikkaus, you’ll find meaningful roles, opportunities to grow, and a workplace where care, collaboration, and courage shape everyday life. We believe everyone should be able to develop, succeed, and be themselves – while building shared success together. For a better game – and a better working life.

Experienced Digital Data Analyst

We are looking for a Digital Data Analyst to join our Digital & Customer Analytics team to develop Veikkaus’ app and web analytics — not only by building analytics capabilities, but also by enabling their effective use and proactively supporting the business. This is a permanent, full-time position in our Operational Analytics & Insight unit.

The unit supports especially Veikkaus' business functions in the utilization of AI, analytics and reporting, as well as building the capabilities for whole Veikkaus group together with our other DA teams.

Our digital channels have an average of over a million unique visitors weekly, and hundreds of millions of gaming events annually. The importance of the application keeps on growing, and developing its analytics is one of the key focuses of the Digital Data Analyst’s tasks.

Digital Data Analysts’ activities focus on two broader areas: those activities that will move under the license in the future (betting games, casino) and those that will remain under the monopoly (lottery, eInstant). In addition, there are also corporate related tasks and stakeholders. We are looking for a Digital Data Analyst whose area of responsibility is divided between license and corporate tasks.

With the upcoming legislative changes, digital channels and analytics tracking will be significantly reformed. You get to participate in discussions about the web analytics tools used, plan the implementation of tracking together with your work partner, carry out the implementation, and develop reporting and information sharing practices. In addition, you will participate in discussions about the legal implementation of tracking and the use of cookies as well as analyze customer behavior, visitor paths, and content effectiveness, for example.

You will collaborate with professionals across diverse domains — including business stakeholders, developers (both application and front-end), content creators, and designers — to ensure impactful and data-driven outcomes.

You will also support app and web analytics self-service by training Veikkaus staff in the use of tools and helping them build reports. You follow up closely what happens in the web analytics field and stay up-to-date with the latest technologies, laws and regulations affecting it.

As a Digital Data Analyst, you are in a key position to develop Veikkaus’ digital analytics role, promote data-driven decision making, and support the culture of data-drivenness among internal stakeholders.

We Expect From You

• Proven experience in using, implementing, and testing app and web analytics with Google tools (Google Analytics 4, Google Tag Manager, Firebase)
• Understanding of technologies used in app an web development, as well as e-commerce analytics
• Hands-on experience with data layers, and a basic understanding of JavaScript and SQL
• Fluent English, Finnish preferrable but not mandatory
• A proactive and self-driven mindset with curiosity to identify stakeholder needs
• Strong interpersonal and communication skills, with the ability to collaborate across roles and functions
• A service-oriented attitude and the confidence to actively present ideas
• Experience working in fast-paced, competitive business environments where data plays a key role in decision-making
• Bonus: Familiarity with databases, TypeScript, other analytics tools (e.g. Adobe Analytics), Google BigQuery, Power BI, A/B testing, and digital marketing
• In this role, you will be expected to actively contribute ideas for improving our operations and continuously develop yourself as both an expert and a colleague by staying up to date with the latest technologies, legislation, and best practices in digital analytics
  
  

We offer you: A wealth of data, interesting and challenging tasks, and competitive employee benefits. In addition, you will get to work with talented and considerate colleagues, and acquire new skills, especially about utilizing data and developing digital business. Our work is flexible across team boundaries, which is why we actively communicate what we are working on both at the unit and company levels. Veikkaus’ has a special social mission to prevent gambling related issues that makes the work more meaningful.

We genuinely aim to be a responsible employer, offering engaging tasks and a healthy work–life balance. It is important to us that everyone can come to work as they are. We value diverse backgrounds, skills, and perspectives, and believe that success comes from working in diverse teams. We encourage individuals from various backgrounds to apply for our jobs.

This position is located in Finland. The office is in Pohjois-Haaga, Helsinki. Veikkaus prefers a flexible hybrid work model between a remote workplace and an office.

Interested? Awesome! Please send your application with CV and salary request no later than 10.8.2025. We are waiting to hear from you.

For any inquiries about the position, please contact Lauri Niemi, Head of Analytics, at +358 50 588 5943 on August 5th between 12-1 pm, August 7th between 10–11 am, or August 8th between 12–1 pm.

Veikkaus as a company will perform a drug test to the person selected for the position.

About Us

Veikkaus creates joy through games and protects it. We want to make sure that gambling in Finland is kept on the joyful side. All our actions are guided by sustainability. We want to be a trailblazer in the gaming industry, and a trendsetter of a responsible player experience. Wellbeing is our passion. It is important that our employees enjoy coming to work every day. We offer versatile and extensive employee benefits. With us, you get to do work that makes a difference, in a spirited work community that is constantly developing. Let’s work together – to keep gambling on the joyful side.