Measurement Specialist, Apps

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 5 years of experience in digital media, sales, marketing, or product roles.
• Experience in working with digital organizations.
• Experience with identifying and recommending ways to manage product and customer strategy.
• Experience with mobile app analytics platforms (e.g., Google and third-party like Adjust, AppsFlyer, Branch, Amplitude, etc.).
• Experience in developing app measurement strategies that align with business goals.
  
  

Preferred qualifications:

• Experience with On-device Measurement (ODM) solutions, multi-channel and cross-device attribution models with the ability to evaluate and implement attribution strategies.
• Experience with A/B testing and experimentation methodologies within mobile apps.
• Experience with data privacy regulations and best practices for consent management and data anonymization in a mobile app.
• Ability to define test hypotheses, set up experiments, analyze results, and provide recommendations for app optimization.
• Ability to translate business objectives into measurable Key Performance Indicators (KPIs) and tracking requirements for app performance.
• Excellent investigative skills with attention to detail and the ability to identify tests.
  
  

About the jobBusinesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.

In this role, you will be in charge of Digital Transformation for advertisers and partners across the Large Customer Sales (LCS) book of business. You will help advertisers and partners build a measurement and data infrastructure foundation which customers can build their performance and media solutions on. You will be advising clients and the industry on measurement strategies to enhance business performance and will collaborate with internal and external stakeholders to promote the adoption of Google's measurement methods and products. You will also design tests and conduct research to help clients in understanding the advertising effectiveness across digital platforms and media. You will possess problem-solving and critical thinking skills, experience with datasets and data tools, and the ability to work cross-functionally with advertisers, sales teams, and other members of the Product specialist team.Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.

Responsibilities

• Help clients to adopt and utilize Google's apps solutions for measurement, analytics and attribution to drive business growth.
• Act as an owner, lead initiatives, ensure data quality, and share expertise and product developments with internal teams and external clients to promote data-motivated decision-making.
  
  
  

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .