Product Marketing Manager

ABOUT US:

BetterMe is a health & wellness platform offering a personalized, holistic approach to well-being. Since 2017, we’ve been on a mission to create a healthier world for everyone, regardless of age, gender, physical ability, or background. Our goal is to make a healthy lifestyle accessible to all, enabling people to achieve lasting health benefits.

If you thrive at the intersection of data, strategy, and creativity, and love launching products that make a difference — we’d love to meet you.

YOUR IMPACT:

• Lead go-to-market strategies for new features, campaigns, and product launches.
• Analyze A/B tests and marketing experiments to extract insights and turn them into actionable plans.
• Oversee and coordinate the execution of launches to ensure smooth rollouts and performance alignment.
• Develop and maintain clear documentation for product marketing initiatives, including launch processes, test outcomes, and key learnings.
• Act as a communication bridge between the product and performance marketing teams, ensuring transparency, alignment, and timely updates.
• Research user segments, market trends, and competitors to uncover growth opportunities and product angles.
• Propose and validate new marketing ideas, positioning, and messaging frameworks.
• Collaborate with creative and media teams to develop campaign briefs and ensure clarity of value propositions.
• Work cross-functionally with product managers, performance marketers, designers, and analysts to align goals and drive results.

ABOUT YOU:

• 2+ years of experience in product marketing or growth-focused marketing roles.
• Strong analytical skills — comfortable working with A/B test data and making data-driven decisions.
• Solid understanding of user acquisition funnels, retention loops, and unit economics.
• Hands-on experience with analytics platforms (Amplitude, Google Analytics, Tableau, or similar).
• Skilled in identifying and researching market trends, competitors, and audience behavior.
• Strategic thinker with the ability to craft compelling user value narratives.
• Excellent communication skills — both written and verbal — with strong attention to detail.
• Organized and proactive, with experience managing cross-functional collaboration and multiple projects at once.
• Upper-Intermediate English or higher.

Our mission is creating happiness within since we believe that having your mind and body in complete harmony is key for overall health and quality of life. We plan to capture the growth of the Global Health Market, and our ideal candidate will focus on building the largest health tech company in the world. 💪