Senior Product Manager B2B Nespresso

Position Snapshot:

• Nespresso Italy, Milan HQ (Assago)
• Nestlé welcomes people with disabilities
• Permanent Contract
• 5-7 years of experience in Marketing roles as Senior Product Manager/Senior Brand Manager in B2B F&B sector working for an organization with leading brands and a strong commercial mindset
• Knowledge of Food & Beverage or Ho.re.ca market is considered a must
• Team management
• Fluent Italian and English
  
  

Position Summary

You will be part of Nespresso marketing team, joining the Product lifecycle team of 9 people reporting to the B2C&B2B Marketing Manager.

You will work closely with many other departments of the whole Nespresso team to ensure the marketing strategy for all the B2B customers .

In this role, you will design marketing go to market omnichannel strategy, managing the product range and the commercial policy, while ensuring a consistent marketing plan at 360 degrees, guarantee a comprehensive strategy in collaboration with B2B Communication Manager, and Lifecycle team .

You ‘ll lead a team of two Product managers, one focused on Office customers and one on the Horeca segment.

A day in the life of Product Manager B2B

• Develop and execute Nespresso B2B Product and go to market strategy working on commercial policy and special project for Italy market, considering the omnichannel perimeter, and designing a specific strategy for each channel: Operators, Agents, and Direct sales
• Design in collaboration with the 2 B2B Product managers the strategy and the action for both Office and Horeca Cannels
• Collaborate with Brand Marketing, CRM and customer experience, and Marketing insight to guarantee e coherent plan
• Collaborate with B2B Trade Marketing & Sales, Data & Insights, Finance, Nespresso HQ team, to understand market dynamics and customer behavior, create a relevant strategy, ensure effective execution and alignment with sales objectives
• Stay updated on industry trends, market dynamics, and competitor activities to identify opportunities and challenges
• Participate in channel & customers strategy development process and ensure the commercial plan is executed in line with the strategy
• Lead multidisciplinary teams in executing the go to market strategy and special projects, including kick-off and sign-off meetings
• Manage 2 FTE, driving their grow through mentorship and upskilling
• Provide regular reporting, highlighting performance about main business KPI to identify opportunities for optimization the B2B Product & Promo budget
• Manage the B2B product budget
  
  

What will make you successful?

• Master’s degree in economics, marketing, or a related field.
• Proven strong leadership skills.
• Strong understanding of B2B F&B dynamics and market trends.
• Strategic mindset with the ability to analyze data and make informed decisions.
• Understanding of P&L drivers.
• Demonstrated ability to collaborate within teams.
• Proficiency in Microsoft Office Suite
• Ability to work collaboratively within a multidisciplinary team.
• Proactive, positive forward-looking mindset, problem-solving attitude, and team spirit.
  
  

At Nespresso, we embrace inclusive language—feel free to share your pronouns on your CV. Our agile working model allows flexibility in office days, defined with your team.

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