Marketing Analyst

Job Description

In this role as Marketing Analyst, as part of the Global marketing team, your insights will directly shape strategy and drive growth. You’ll be the analytical backbone of the team, ensuring marketing activity is both data-informed and results-driven. This is a high-impact role, where your analytical and strategic thinking will be pivotal in how we create content, execute media, and drive customer programmes and relationships.

Your key responsibilities include: 

• Drive weekly, monthly, and annual marketing performance reporting, aligning inputs into clear insight narratives.
• Ensure data accuracy, from formatting and timeliness to interpretation and storytelling.
• Provide actionable insights to guide marketing strategy with a proactive and structured mindset.
• Translate large data sets into clear narratives using visual tools and presentations
• Suggest improvements to existing processes and actively shape the future of marketing analytics across the department.
  
  
  

Qualifications

WHO YOU ARE 

We are looking for people with...  

• Around 2–4 years of experience in strategic consulting , marketing analytics, digital marketing, or similar.
• A bachelors or a Masters degree in Marketing, Business Analytics or a related field
• Advanced skills in Excel, with experience analysing large datasets
• Strong analytical thinking and problem-solving skills
• Comfortable working in cross-functional teams and juggling multiple inputs from various stakeholders
  
  
  

And people who are... 

• Excellent communicators
• Curious, agile and proactive
  
  
  

Additional Information

This is a full time Permanent Position based in Stockholm. Apply by sending in your CV and portfolio in English as soon as possible, but no later than 31st July 2025. Due to data policies, we only accept applications through our career page.  

Who We Are    

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.    

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.    

WHY YOU’LL LOVE WORKING HERE    

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.    

• 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).    
• H&M Incentive Program – HIP. Learn more about the program here.    
• In addition to our global benefits, our local markets offer different competitive perks and benefits. (Example: Competitive compensation for your dedication and long-term commitment. A day off on your birthday to relax and celebrate your special day. Special gift to celebrate the birth of your child, etc.)    
  
  
  

JOIN US    

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.    

Take the next step in your career together with us. The journey starts here.    

 We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.