Assistant Manager - Digital Analytics, Consumer Service

Purpose & Overall Relevance For The Organization

As Assistant Manager EU eCom Operations Reporting & Insights you deliver cutting-edge analytics services to stakeholders, enabling them to make fact-based decisions. Based on different data sources, you generate insights that help adidas better understand the consumer, expand reach, increase customer engagement and advocacy, and ultimately drive sales. You are part of a team that supports the EU eCom Consumer Operations team that drives platform operations, content operations, programs and capability delivery, consumer services and Post Check out Consumer experience.

You will be someone that is constantly curious, always asking the right questions, whilst at the same time having a passion for data. Your visualization & storytelling skills are what is getting stakeholders to act on your recommendations. Finally, you are consumer-obsessed & look for ways to experiment, test and measure day in day out.

Importantly, as a team we believe in collaboration and high-energy. You benefit from flat hierarchies and will be exposed to various organizational levels, so you will have no issues with fitting in and becoming a valued member in no time.

Key Responsibilities

Analytics: In this role, you will have the unique opportunity to dive deep into the Consumer Operations domain across touchpoints. Tasks may include:

• Deliver simple and advanced analytics services by mining and analyzing data and generating fact- based insights, with a focus (but not exclusively) on consumer operations and related data sources.
• Provide analytics services to stakeholders within Consumer Operations using various tools and data sources.
• Aligning with key business stakeholders to ensure and enable completion of projects.
• Translating business requirements into analytical needs and vice versa.
• Provide actionable insights out of unstructured data (Text analytics) which could include sentiment analysis or other methodologies when appropriate
  
  

Consulting

• Provide stakeholders with actionable recommendations and calls for action based on your gathered insights. Translate gathered insights into engaging, actionable, and easy to digest insights presentations.
• Collaborate with stakeholders, supporting them in defining goals, selecting appropriate KPIs, monitoring performance and derive trends and opportunities
• Monitor the use of delivered insights and support the measurement and analysis of impact/benefit of those insights on business.
• Build and maintain a strong stakeholder network with high level of trust that facilitates actionability of insights.
• Help establish a fact-based culture in the organization by continuously improving data driven decision processes.
  
  

Innovation

• Explore newly available datasets to serve consumer insights use cases as we continue our data democratization journey as an organization.
• Develop best practices and share insights, tooling, and analytical methodologies
• Challenge your stakeholders and the rest of the analytics team to adopt the latest available tools & insights for optimal decision making.
• Be an active member in a wide range of projects and topics such as insights extraction, analytics implementation, qualitative data, etc.
• Monitor and evaluate the implementation of the analytics toolset, ensuring the consistency of data quality and adoption of self-service tools.
  
  

Reporting And Visualization

• Co-create the next generation of self-service tools for our stakeholders on our state-of-the-art platform.
• Help implementing new reporting structures or support & maintain the existing one.
• Help identify creative ways of automating and increasing efficiencies in recurring reporting needs across the team.
  
  

Achieve Consumer Operations KPIs

• Assigned operations efficiency and profitability KPIs: definition, data load, reporting
  
  

Key Relationships

• eCom Consumer Operations
• eCom Sales Planning & Analytics
• Director Operations Insights
• Senior Manager Operations Insights
  
  

Soft-Skills

Knowledge, Skills and Abilities:

• A love for sports and a passion for the brand
• A passion for delivering data-based recommendations for quantifiable improvements in business results and consumer experience/satisfaction
• Strong communication skills, comfortable presenting complex topics to stakeholders at various organizational levels mostly by remotely
• Excellent presentation skills and storytelling
• Collaboration skills, critical thinker, logical and pragmatic team player
  
  

Hard-Skills

• Advanced experience with quantitative and qualitative analytics tools and methodologies
• Advanced skills and previous experience in working with SQL is a must
• Experience with visualization techniques and data analysis tool(s) is a plus e.g. Power BI, Microstrategy Dossier, Tableau
• Previous experience with Python is a plus, specifically NLP, sentiment & statistical analysis
• Previous Experience with web experience and marketing analytics tools is a plus: e.g. adobe Analytics, GA
• Basic Experience with ETL tools and automation techniques is a plus: e.g. Alteryx
• Project management skills, including the ability to work on several projects simultaneously is a plus
• Proficient in MS Office - expert with MS Excel
• Fluent in English both verbally and written
  
  

Requisite Education And Experience / Minimum Qualifications

• University degree in the field of Analytics, Business or equivalent.
• 2+ Years of experience in eCom environment and analytics.
  
  

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.