Product Manager (CPaaS Platform Launch — USA Market)

BSG is a CPaaS platform that helps businesses communicate with their customers through multi-channel solutions. We have a strong presence in Europe and are now launching a new strategic direction — entering the US and Canadian markets.

We’re looking for a Product Manager to lead the launch and growth of our CPaaS platform in this new region. This is a high-impact role with a high level of autonomy and direct reporting to the CEO.

What You’ll Do:

• Develop and execute a go-to-market strategy for the US market.
• Conduct market, competitor, and customer research to identify product-market fit.
• Define the product’s unique value proposition and adapt positioning to local needs.
• Collaborate with the development team to shape and deliver the product.
• Work with analytics to track user flows, onboarding, activation, and financial metrics.
• Run A/B tests, gather feedback, and iterate quickly with frequent releases.
• Ensure compliance with GDPR, CAN-SPAM, ISO, and TSPA regulations.
• Collaborate with development, marketing, sales, and support teams.
• Lead the email product direction: from campaign setup to retention optimization.

What We Expect:

• 2+ years of experience as a Product Manager, ideally in CPaaS, SaaS, or email platforms.
• Proven experience launching products in new markets, especially the US/Canada.
• Solid understanding of email infrastructure: SPF, DKIM, DMARC, DNS, reputation.
• Experience in B2B sales or customer support in North America is a big plus.
• Familiarity with Agile/Scrum/Kanban and product analytics tools.
• Strong English communication skills (Upper-Intermediate+).

Nice to Have:

• Background in email marketing or campaign management.
• Experience in telecom or working with CPaaS platforms.
• Familiarity with analytics tools like Hotjar, Microsoft Clarity, KISSmetrics, etc.

What We Offer:

• Work on a product that makes a real impact on clients’ businesses.
• A team of professionals who value openness, feedback, and growth.
• Flexible schedule and remote work opportunities.
• Competitive compensation and performance-based bonuses.
• 24 paid vacation days + Ukrainian public holidays.
• Minimal bureaucracy, maximum ownership.