Marketing Analytics Specialist

Pluxee is a global player in employee benefits and engagement that operates in 31 countries. Pluxee helps companies attract, engage, and retain talent thanks to a broad range of solutions across Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits.

Powered by leading technology and more than 5,000 engaged team members, Pluxee acts as a trusted partner within a highly interconnected B2B2C ecosystem made up of more than 500,000 clients, 36 million consumers and 1.7 million merchants.

Conducting its business as a trusted partner for more than 45 years, Pluxee is committed to creating a positive impact on all its stakeholders, from driving business to local communities, to supporting wellbeing at work for employees while protecting the planet.

As part of Pluxee's transformation and the implementation of a multi-country Digital Marketing Spoke model, this role is crucial in driving data-informed decisions and optimizing digital strategies across various platforms. Reporting to the Operations Manager, you will be responsible for analyzing, interpreting, and reporting key metrics to help optimize customer journeys and digital marketing performance, focusing specifically on the countries within your Digital Marketing Spoke.

🚀 Your next challenge:

As an Analytics Specialist, you will be responsible for tracking, analyzing, and reporting on key performance indicators (KPIs) across Romania, Czech Republic, Bulgaria, and Poland. You will work closely with the Digital Marketing Spoke team, leveraging analytics tools to gain insights and support decision-making that drives business growth and enhances the overall customer experience.

What you'll be doing:

• Analyze and report on key metrics such as traffic, conversion rates, ROI, and user behavior across digital touchpoints in Romania, Czech Republic, Bulgaria, and Poland.
• Use tools like Google Analytics, Google Data Studio, and other analytics platforms to track performance and identify trends or opportunities for improvement.
• Work closely with digital marketing, product, and UX/UI teams to provide data-driven insights that optimize campaigns, customer journeys, and overall user experience.
• Provide actionable insights and recommendations to optimize website performance, digital marketing strategies, and the overall customer experience.
• Present data findings and performance insights clearly and effectively to key stakeholders across the business, ensuring that data is accessible and actionable.
• Stay up to date with the latest analytics trends, tools, and best practices to ensure that analysis methods and tools are always at the cutting edge.

🌟 You're a match:

• Minimum 3-5 years years of experience in data analysis, with hands-on experience using analytics tools such as Google Analytics, Google Data Studio, and others.
• Strong understanding of digital marketing metrics, customer behavior analysis, and performance tracking.
• Proven ability to derive actionable insights from data to optimize marketing strategies and improve overall performance.
• Strong analytical skills, with a keen eye for detail and the ability to interpret complex data sets.
• Excellent communication skills, with the ability to present data insights clearly and effectively to both technical and non-technical stakeholders.
• Proven experience working cross-functionally with marketing, UX/UI, and product teams.
• Full working proficiency in English.

🏅 Your team:

You will be part of the Digital Marketing Spoke team covering Romania, Poland, Czech Republic, and Bulgaria. You will report to the Spoke Performance Manager and work closely with key country stakeholders in marketing, sales, and product.

📍 Your Location:

• Warsaw, Mazowieckie, Poland

🔎 To get this challenge:

• Video call Discussion with TA Partner
• Video call Discussion with Hiring Manager
• Video call Discussion with Hiring Manager & Tech Panel.
• Video call Discussion with HRBP

☀️ Happy at work

1) A meaningful job: Be the change! Help us build the future of employee benefits by bringing to life sustainable and personalized experiences and contribute to make a real impact on millions of lives. Our business model delivers not just for individuals but their communities too, by supporting local businesses and economies.

2) A great culture: People matter - a lot! Be part of a multicultural team that moves as one in a fast paced and innovative environment. We respect and care authentically about our people, we embrace wellbeing and work-life balance, new ideas and we have a lot of fun!

3) An empowering environment: Be yourself! At Pluxee we proudly embrace diversity and value the uniqueness of our talents, fostering an inclusive workplace where all abilities are celebrated, and equal learning and growing opportunities are a given.