Content Strategy & Optimization Manager

Content Strategy & Optimization Manager

Location: Remote | Full-time | Bitcoinsensus

About Us

At Bitcoinsensus, we're building the most trusted platform for crypto market analysis, educational content, and expert insights. Join us in helping users navigate the crypto world with clarity, confidence, and actionable knowledge.

About the Role

Bitcoinsensus is seeking a Content Strategy & Optimization Manager to lead our integrated content and optimization efforts across web, mobile, and AI-driven platforms. This role combines content strategy with SEO, ASO, and AIO expertise to maximize our visibility and engagement across all digital touchpoints.

As digital search evolves beyond traditional engines to include app stores and AI-powered platforms, we need a forward-thinking specialist who can develop and execute strategies that perform well across this complex ecosystem. You'll work at the intersection of content creation, technical optimization, and data analysis to ensure our content reaches and resonates with our target audience wherever they search.

What We're Looking For

We want a versatile digital marketing professional with news, blog, or other relevant experience who understands how to create content that drives engagement while optimizing for multiple discovery platforms. You know how to balance creative & engaging content development with technical optimization requirements.

Ideal Background:

• 6+ years of experience in content strategy, SEO, and digital marketing, with demonstrable success in improving search visibility and content performance
• Proven experience with App Store Optimization (ASO) for iOS and Google Play, including metadata optimization, creative assets, and conversion rate improvement
• Understanding of Artificial Intelligence Optimization (AIO) principles and how to structure content for AI-powered search and recommendation systems
• Strong analytical skills with experience using data to inform content decisions and measure performance across platforms
• Excellent writing and editing skills with the ability to create clear, engaging content that aligns with both user needs and optimization requirements
• Experience in the crypto, blockchain, or fintech industry is required.
• Demonstrated experience growing news, blog or other relevant content portals is required.

Key Responsibilities:

Content Strategy & Development

• Develop and execute a comprehensive content strategy that aligns with our business goals and target audience needs across web, mobile, and community platforms
• Collaborate with subject matter experts to ensure content accuracy and authority in the crypto space
• Establish content guidelines and style guides that maintain brand consistency while optimizing for different platforms

Search Engine Optimization (SEO)

• Conduct keyword research and competitive analysis to identify high-value opportunities across search platforms
• Optimize website content, metadata, and structure to improve organic search visibility and performance
• Implement technical SEO best practices, including schema markup, mobile optimization, and page speed improvements
• Stay current with algorithm updates and evolving SEO best practices, particularly as they relate to AI-driven search experiences

App Store Optimization (ASO)

• Optimize app store listings including titles, descriptions, keywords, and creative assets to improve visibility and conversion rates
• Design and implement A/B testing strategies for app store elements to maximize performance
• Develop localization strategies for app store content to reach global audiences effectively
• Monitor app store performance metrics and competitor activities to identify optimization opportunities

Artificial Intelligence Optimization (AIO)

• Structure content to be easily understood and utilized by AI systems / LLMs
• Implement FAQ and Q&A schema to help AI understand content structure and improve chances of being featured in AI-generated answers
• Optimize content for conversational search queries and voice search
• Stay informed about emerging AI search technologies and adapt strategies accordingly

Analytics & Performance Optimization

• Track and analyze content performance across web, app stores, and other platforms using appropriate analytics tools
• Develop regular performance reports with actionable insights for continuous improvement
• Identify trends and patterns in user behavior to inform content strategy refinements
• Collaborate with marketing and product teams to align content performance with broader business objectives

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or related field preferred
• 6+ years of experience in content strategy, SEO, or digital marketing roles
• Provable experience within growing news, blog or other relevant content portals
• Demonstrated expertise in SEO best practices and tools (Google Analytics, SEMrush, Ahrefs, etc.)
• Experience with ASO tools and methodologies
• Strong understanding of content management systems and digital publishing platforms
• Excellent analytical skills with the ability to translate data into actionable insights
• Outstanding written and verbal communication skills
• Self-motivated with the ability to work independently in a remote environment
• Knowledge of the cryptocurrency and blockchain industry is a significant plus

What We Offer

• Competitive salary based on experience and skills
• Remote-first work environment with flexible hours
• Opportunity to shape the content strategy for a fast-growing platform in the crypto space
• Continuous learning opportunities in an evolving digital landscape
• Collaborative team environment with direct impact on company growth