Business Performance Manager

Would you like to help shape the commercial and behavioural success of a beloved digital product for kids around the world? As a Business Performance Manager at Toca Boca, you’ll drive strategic insights, forecasting, and optimisation that inform product decisions and help the team grow sustainably. This role combines analytical fluency, business acumen, and close collaboration with product teams to translate data into meaningful impact.

You’ll work cross-functionally to understand player behaviour, monitor product health, and identify opportunities across the AERMO funnel (Acquisition, Engagement, Retention, Monetisation, Operations).

What You’ll Be Doing

As a Business Performance Manager, you’ll be embedded in the product team, providing clear, actionable insight into how the game is performing and where to focus next.

You’ll own forecasting models for KPIs like ARPPU, conversion, and engagement, ensuring they reflect player behavior and market signals. You’ll lead performance reporting and help the team interpret what’s working and what’s not—always keeping player value and long-term sustainability in mind.

You'll also help build data confidence across the team, coaching others in interpreting metrics, sharing best practices, and fostering a healthy, test-and-learn culture.

Finally, you’ll work closely with Product Managers, LiveOps, and Production to support prioritisation, test hypotheses, and shape product direction. From analyzing event performance to proposing monetisation pacing strategies, your work will give product teams the clarity they need to move with confidence.

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Is this you?

You’re a strategic thinker who’s passionate about products that bring joy. You’re energized by turning data into direction and partnering with product teams to solve meaningful problems.

You have experience in product analytics, business performance, or strategy—ideally in free-to-play games, live service products, or kids entertainment. You understand KPIs such as ARPPU, retention, LTV, conversion, and game economy metrics, and know how to apply them to real product challenges. You’ve built or worked with forecasting models and A/B testing frameworks and are comfortable navigating both granular data and high-level strategy.

You are familiar with tools like Tableau, Google Sheets, and Google Slides, and use them not just to analyze, but to communicate. You collaborate well across teams, and you influence decisions by providing clarity—not by owning the roadmap. You’re an excellent communicator who’s just as confident in presenting insights as you are in digging into the numbers.

This is us!

Play is in our DNA. At Toca Boca, we make playful, safe spaces where kids can have fun and feel free to be themselves. Over 60 million kids from all over the world play our games every month. Are you in? Let’s play.

Good to know!

This position is full time and based in our Stockholm studio with a hybrid working model (part office, part working from home). We apply a 6-month probationary period. You’ll need to be located in Sweden as we are unable to support relocation. As we’re an international company, with over 20 nationalities working here, and millions of users all over the world, you need to be fluent in English. Your application should therefore be in English.