Senior Specialist Customer Value Management

Role Purpose

Develop and execute BTL segmented revenue stimulation campaigns to drive customer value and retention. Perform in-depth analysis, conduct pre- and post-campaign evaluations, and deliver insights from data analytics. Support the implementation of efficient processes for rapid deployment of promotion-related initiatives.

Position Information

• Unit: Consumer
• Division: Customer Value Management
• Location: HQ
• Grade: P6
  
  

Minimum Role Requirements

Qualification:

Bachelor in relevant field.

Experience

6 Years of Experience.

Key Accountabilities

"Campaign Design and Execution", "Design and execute revenue stimulation and retention campaigns tailored to specific customer segments."

"Segmentation", "Develop segmentation strategies for various campaigns to maximize customer engagement and revenue."

Data Analytics", "Use data analytics to derive insights and inform campaign strategies and performance improvements."

"Campaign Reporting", "Prepare regular reports on BTL and ATL campaigns, tracking performance against targets."

"Ad-Hoc Data Extraction", "Conduct ad-hoc data extractions for targeted campaigns and perform in-depth analyses."

"Campaign Evaluation", "Perform pre- and post-campaign analysis to assess effectiveness and identify areas for improvement."

"Performance Dashboard", "Develop and maintain daily and monthly CVM performance dashboards for management."

"Collaboration with IT and Finance", "Coordinate with IT, Networks, and Finance to ensure data accuracy for business intelligence and advanced analytics."

"Operational Efficiency", "Support efficient operational processes to accelerate time-to-market for promotional initiatives."

"Budget Monitoring", "Assist in monitoring the OPEX budget and tracking revenues and ARPU performance."