Lifecycle Marketing Manager (Workforce)

🚀 FleetFox is the leading tech-driven 3PL marketplace for fleet services, helping B2B fleets cut operational costs by 35-60% while providing seamless, high-quality end-to-end fleet services like washing, fueling, relocation, damage inspections, and more. FleetFox operates in 11 cities across 6 EU countries, having completed over 500,000 fleet service tasks. Our tech-driven operations ensure efficiency without quality loss.

Join our team as a Lifecycle Marketing Manager (Workforce). Your mission? Own the growth of our Fox workers network globally. You'll manage the full digital supply funnel - from generating leads to converting them into trained, active Foxes - across all FleetFox markets. This role drives channel performance, improves cost per acquisition, manages recruit lifecycle marketing, and boosts Fox retention through targeted communication and branding.

What you'll do:

• Plan, execute, and optimize multi-channel lead gen campaigns (FB/IG ads,, gig work portals, job boards, referrals)
• Own the supply pipeline — generate qualified Fox leads and convert them into training participants
• Track and improve CPA, lead quality, conversion, and retention metrics
• Create automated lifecycle marketing flows (ActiveCampaign, N8n, etc.)
• Support retention with newsletters, updates, and targeted comms
• Build FleetFox brand presence in the gig economy
  
  

KPIs you'll own:

• Qualified Fox leads/month
• Training sign-ups & lead-to-active conversion rate
• CPA per active Fox
• 30/60/90-day Fox retention
  
  

📍 Location: Tallinn HQ, or Remote in the Baltics

Requirements

What we're looking for:

• 3+ years of hands-on digital marketing experience, preferably within the gig economy or marketplace recruitment
• Strong skills in paid ads (FB Ads, Google Ads, job boards (Indeed) , etc)
• Proven track record of ROI from multi-channel campaigns
• Experience in lifecycle marketing setup and automation
• Analytical mindset and comfortable with campaign optimization
• Light design capability (e.g Canva, Figma).
  
  

Nice-to-have:

• SEO & landing page optimization skills
• Experience in mobility / fleet recruitment
• Basic video content creation.
  
  

Benefits

• Competitive Pay + Stock Options: Highly motivating salary and the chance to own a meaningful stake in FleetFox's journey
• Be Part of a Winning Team: Work alongside a driven, AI-powered, and super-motivated crew that moves fast and gets things done
• Massive Growth Opportunity: We've just closed our investment round — now's the time to join while we're in early growth mode and help shape the future
• Cutting-Edge Environment: We embrace AI, automation, and data-driven decision-making in everything we do
• Impact from Day One: You'll have full ownership in your area, real influence over the product and strategy, and the ability to see your work scale across multiple markets
• Startup Energy, Global Ambition: Fast pace, zero bureaucracy, and huge ambitions to transform fleet management in Europe and beyond