Project Manager, Card Centre

Job Responsibilities

1. Identify and analyze market trends, customer data, and competitive landscape to make informed decisions;

2. Draft marketing content, terms &conditions and messaging related to BOC Credit card;

3. Launch marketing campaigns and keep in touch with prospect clients to facilitate acquisition, active rate and spend volume KPIs; Structure reward programs, activation campaigns, and usage-linked promotions to drive engagement.

4. Drive revenue growth through initiatives focusing on new customer acquisition, cross-sell, activation, usage, and retention initiatives;

5. Collaborated with HQ teams to refine digital features and implement system upgrades.

6. Led UAT test ensure seamless system upgrade

7. Other ad-hoc tasks.

Job Requirements

1. A recognized university degree/ diploma in the related fields;

2. At least 3 years of experience in banking, with significant exposure to the cards and personal loan business.

3. Proficiency in spoken and written English ability to converse in Chinese

4. Strong understanding of card lifecycle, digital product development, and analytics

5. Experience in launch digital-first credit cards, digital wallet or digital journey is preferred.