Analytics Executive, Digital Sales

Job Summary:

Sukoon Insurance is seeking a detail-oriented and data-driven MIS & Analytics Executive to join our Digital Sales team. The ideal candidate will be responsible for managing sales data, generating actionable insights, and supporting strategic decision-making through robust reporting and analytics. This role plays a critical part in optimizing digital sales performance and enhancing customer engagement through data intelligence.

Key Responsibilities:

Data Management & Reporting

• Design, develop, and maintain dashboards and reports to track digital sales performance.
• Ensure accuracy and integrity of data across multiple platforms (CRM, ERP, digital tools).
• Automate recurring reports and streamline data collection processes.

Sales Analytics

• Analyze sales trends, customer behavior, and campaign performance.
• Provide actionable insights to improve conversion rates, customer retention, and ROI.
• Support A/B testing and performance tracking of digital initiatives.

Business Intelligence

• Collaborate with cross-functional teams to identify data needs and reporting requirements.
• Translate business objectives into analytical frameworks and KPIs.
• Present findings and recommendations to stakeholders in a clear and compelling manner.

Process Improvement

• Identify gaps in current reporting systems and propose enhancements.
• Support the implementation of new tools and technologies for data visualization and analytics.

Budget Management

• Assist in tracking and managing digital sales budgets, including forecasting and variance analysis.
• Collaborate with finance to ensure alignment of budget planning with business goals.

Invoicing and Team Support

• Support the invoicing process by coordinating with internal teams and external vendors.
• Assist the digital sales team with administrative tasks and cross-functional coordination.

Qualifications & Skills:

• Bachelor’s degree in Business Analytics, Statistics, Computer Science, or related field.
• 2-4 years of experience in MIS, data analytics, or business intelligence, preferably in a digital sales environment.
• Proficiency in Excel, SQL, Power BI/Tableau, and CRM systems.
• Strong analytical and problem-solving skills.
• Excellent communication and presentation abilities.
• Ability to work independently and manage multiple priorities.

Preferred Attributes:

• Experience in insurance, e-commerce, call center, fintech, or digital marketing analytics.
• Familiarity with Python or Rfor data analysis.
• Knowledge of customer segmentation and digital funnel metrics.