SEO Manager

Job Description

Lead and execute comprehensive SEO strategies to drive organic growth, improve search rankings, and drive conversions. In this role, you will be responsible for managing SEO for Airtel, collaborating with cross-functional teams, and developing advanced strategies to achieve business objectives.

Key Responsibilities:

Strategy Development:

• Formulate and execute advanced SEO strategies in alignment with business goals.
• Conduct in-depth keyword research and competitor analysis to identify growth opportunities and drive high-quality leads to the website.

On-page optimization:

• Optimize website content and structure to improve search engine visibility.
• Conduct keyword analysis and ensure strategic placement of keywords in titles, meta tags, headings, and content.
• Optimize website architecture, URL structure, internal linking, and navigation for improved crawlability and user experience.

Off-page optimization:

• Develop and execute off-page SEO strategies to enhance the website's authority and reputation.
• Build high-quality backlinks through outreach, guest blogging, content promotion, and social media engagement.
• Monitor and manage online reviews and directory listings to maintain a positive online reputation.

Technical SEO:

• Conduct regular audits to identify technical issues that may impact website performance and search engine rankings.
• Solid understanding of website tech architecture, indexing / crawling, optimising crawl budgets, managing sitemaps and robot files, mobile friendliness, etc.
• Collaborate with the development team to implement technical enhancements and ensure search engine accessibility.

Content Optimization:

• Develop and oversee a content optimization strategy, ensuring high-quality, SEO-friendly content across all digital channels.
• Work closely with content creators to align strategies with broader marketing objectives.

Analytics and Reporting:

• Utilize advanced analytics tools to monitor and analyze SEO performance.
• Provide regular reports on key performance indicators, insights, and recommendations for improvement.

Conversion Rate Optimization (CRO):

• Collaborate with UX/UI teams to improve the user experience and implement CRO strategies.
• Identify and implement A/B testing for continuous optimization.

Industry Trends and Innovation:

• Stay ahead of industry trends, algorithm changes, and emerging SEO technologies.
• Implement innovative strategies to stay competitive in the digital landscape.

Qualifications:

• Bachelor's degree
• 3-6 years of proven experience in SEO roles
• In-depth knowledge of SEO best practices, search engine algorithms, and industry trends.
• Proficiency in using advanced SEO tools and analytics platforms.
• Excellent communication and interpersonal skills.
• Proficient in strategizing website lead generations and ROI
• SEO certifications (e.g., Google Analytics, Google Ads, SEMrush) are advantageous.