Senior Service Designer

Are you our new Senior Service Designer ready to shape exceptional customer experiences for our customers?

About The Role

As a Senior Service Designer, you will support If’s commercial business area, serving around 340,000 companies across the Nordics—from solo entrepreneurs to large corporations. You will work within an agile tribe focused on designing and delivering attractive insurance buying journeys, primarily for the SME segment.

This role requires deep expertise in service design and agile leadership, along with a high level of autonomy and self-leadership. But you won’t be alone—our collaborative and supportive team is always there for you.

Your key responsibilities:

• Guide and support the tribe and squads in applying design thinking and service design methods, including identifying needs for customer research
• Oversee customer journey management at the tribe level, identifying opportunities to improve service experiences and streamline business processes
• Collaborate with key stakeholders across the agile and line organization—Tribe Leads, Tech Leads, Agile Coaches, and fellow Service Design Leads—to embed design thinking into development and decision-making
• Lead strategic service design projects from early planning and concept development to implementation
  
  
  

We offer

• Fun and highly experienced colleagues, and a culture where everyone is welcome
• Career and development opportunities in the largest insurance company in the Nordics
• Social activities, as well as opportunities to strengthen your skills and learn
• Possibility of a hybrid workplace (three days at the office per week required)
• A health-promoting workplace with, e.g., wellness allowance and various sports activities
• Great insurance benefits
  
  
  

About The Team

You’ll be part of the Research and Service Design Chapter—your home base within our design line organization. Here, you’ll find your closest manager and a diverse community of designers, including Service, Business, UX, and UI Designers, as well as UX Researchers.

Your daily work takes place in one of our commercial tribes, where you act as Tribe Service Design Lead. In this role, you help shape services that meet customer needs, align with business goals, and are technically feasible.

Who are you?

You’re an experienced Senior Service Designer with a strong foundation in service design theory and a proven ability to scale design across an organization. You know how to initiate and lead strategic projects and communicate the impact of design effectively.

You also have:

• 5+ years of experience in service design, either in-house or in consultancy roles
• A Master’s or Bachelor’s degree in design or other relevant degree in service design, design management, or a related subject
• Deep knowledge of service design techniques and customer research methodologies
• Familiarity with agile principles and ways of working e.g. previous experience working in an agile, multidisciplinary team
• Experience leading complex, user-centered design projects
• Ability to map complex problems and user journeys into actionable insights
• Strong facilitation skills and experience managing stakeholder relationships across organizational levels
• Professional proficiency in English; other Nordic languages are a plus
• Understanding of how technology impacts design deliverables is an advantage
• Confidence in presenting conceptual work to stakeholders and adapting communication to different audiences
• A collaborative mindset and ability to mentor and coach others, fostering a strong design culture
  
  
  

Additional Facts

Application deadline: Screening and interviews begin immediately. Final deadline: 07.09.2025.

To apply: Please attach your CV
Work location: Helsinki (Espoo), Turku, or Stockholm (Bergshamra)

Travel: Occasional travel within the Nordic countries

Start date: As soon as possible

For more information please contact Hanna Luotola, Chapter Lead Research & Service Design – [email protected]

About Us

We are If. Our purpose is to give people confidence today to shape their tomorrow.

To make this possible, trust is our backbone. We stay ahead and challenge ourselves to grow. And we always put our hearts into it – because it takes more than bright minds to make brilliant things happen.

We are the leading insurance company in the Nordics/Baltics and a stable employer with 7,900 dedicated professionals. But most importantly, we are protectors of people, enablers of companies and encouragers of dreams. With our joint force of expertise and engagement we always stand by our customers’ side. Giving them the security and the confidence to be curious, explore new worlds, start new businesses and live their lives.

We are an equal opportunity employer, convinced that a diverse and inclusive work culture boosts innovation and the growth of intellectual capital in many ways. It doesn’t matter who you are, where you come from, or what you look like. It is the different perspectives, backgrounds, and experiences each of us have and share, that will make a difference.

Come and join us!