E-commerce Content Manager

Purpose of the job

As a member of the Global E-commerce team, you will play a key role in supporting the E-Commerce Content Team as an E-commerce Content Manager. You will be responsible for coordinating and executing content on Mammut.com across all touch points e.g. site merchandising, product content enhancements, collection landing pages, marketing and commercial campaigns. You will project manage campaign content from briefing to creation and implement all content on our CMS. You will test, monitor & track content performance and identify optimization opportunities to support consumer experience and revenue goals on Mammut.com.

Key Duties & Responsibilities

Manage marketing and commercial content going live on the website.

Work closely with the Marketing and Commercial teams to ideate and plan upcoming campaigns.
Brief content requirements to external content development agency & coordinate content creation process across feedback rounds, timelines and delivery
Implement all on site content within aligned timelines across all placements e.g. landing or collection pages, product listings, site merchandising on home page banner, PLPs etc.

Own & maintain all general content on the website

Take responsibility & coordinate any needed updates or new content for general pages of the website such as About Us, Careers, CR Pages, Support etc. Prioritize based on business impact.
Establish a process to regularly review general content for accuracy and flag required updates/reviews with respective teams to secure regular maintenance

Support website feature development from content execution perspective as needed

Work closely with the digital product team managing the website development and help setting up content for newly developed website features.

Track, analyze and continuously improve content

Support the E-Commerce Content Lead by analysing the performance of your campaigns and general onsite content.
Build a weekly reporting framework in collaboration with the data analytics manager to help standardise the analytics process.

Detect optimization opportunities from data and industry best practices as well as support with setting up content tests. Help executing the optimization of content on the website continuously.

Key Qualifications And Experiences

Education

Bachelor's or master's degree in marketing, communications, business or related subjects.

Essential

Skills and experience

Minimum 2-4 years of experience working with content in a digital environment
Content Management wizard with solid experience in CMS tools such as Contentful
Understanding of marketing and commercial campaign calendar and the existing processes to bring content live on site
Strong project management skills & experience and ability to deliver to timelines.
Ability to collaborate with multiple business partners and manage a variety of priorities.

Desirable

Experience in consumer insight and analytics to enable a better understanding of shopping behaviour and to support data drive decisions.

Competencies

Essential

Excellent communication, presentation & collaboration skills comfortable working in a multi-stakeholder organization in a remote working structure
Good understanding of Digital KPIs across business & marketing
Structured, diligent & detail-oriented way of working
Proactive, creative & innovative approach to analytics understanding key drivers & drainers of business trends & performance
Strong customer driven mindset with ability to dive deep into shopper behavior and trends
Adaptive & flexible way of working with ability to deliver against deadlines and react to changing priorities

Desirable

Experience in consumer insight and analytics to enable a better understanding of shopping behaviour and to support data drive decisions.

Language skills

Essential

Fluent in English

Desirable

German and French are a plus

IT Skills

Essential

Content Management wizard with solid experience in CMS tools such as Contentful.
Experience with using website analytics tools like Google Analytics
Experience working with Microsoft office (Outlook, Excel, Powerpoint & Word)

Desirable

Experience with IT project management tools such as JIRA and Confluence
Basic experience with design tools like Figma
Experience working with e-commerce platforms (e.g. Shopify, BigCommerce, Magento etc) is a plus

Essential

Other skills