Assistant Product Marketing Manager

We are seeking a highly motivated and results-driven Assistant Product Manager to join our team. The ideal candidate comes from retail or the fast-moving consumer goods industry, bringing strong business acumen, customer-centric thinking, and a proven ability to deliver outcomes in a fast-paced environment.

As a senior member of the marketing team that comprises of 20 people across product, PR, digital, store divisions, you will play a key role in shaping the development and execution of product strategies/campaigns and driving impactful initiatives that contribute to the company’s growth. You will manage day-to-day operations, support cross-functional collaboration, and ensure successful activations.

Key Responsibilities

• Develop and execute weekly product calendar and roadmaps, ensuring alignment with business objectives and consumer insights
• Conceptualize, plan and launch end-end product marketing campaigns
• Partner with cross-functions to manage end-to-end product lifecycle from launch
• Analyze market trends, competitor activities, and customer feedback to identify growth opportunities
• Monitor sales performance, inventory levels, and profitability, recommending actions to maximize results
• Manage operational details including budget, to ensure timely execution of product and marketing initiatives

What We’re Looking For

• A positive team player who values collaboration, respects diverse perspectives, and considers all opinions equally to achieve the best outcomes
• Hands-on, with a willingness to roll-up sleeves and dive into details, be on the shopfloor to ensure execution excellence
• Agile, thinks out-of-the-box, thinks for his/herself, challenges the norm
• Resilient, adaptable and motivated by achieving measurable business results.

Qualifications & Experience

• Degree in Business or Marketing
• 6-10 years of experience in FMCG or retail industries
• Experience in managing end-end product campaigns for a local market i.e. candidates with only regional/global experience will not be a fit for this role
• Strong analytical skills with the ability to translate data into actionable insights
• Excellent project management, organizational and communication skills
• Comfortable working in a fast-paced, dynamic environment with multiple stakeholders
• Driven, resourceful, and results-oriented with a proactive approach to problem-solving

What We Offer

• A company that embraces business leadership, non-traditional career progression and empowers bold thinkers
• Competitive compensation, growth opportunities and a purpose-led culture that values real impact