Marketing Manager

Job Title: Marketing Manager – Blockchain-Enabled Pet App

Location: Remote/Hybrid

About Us: Join us in revolutionizing pet care! Petso, our blockchain-enabled pet app is an innovative, all-in-one platform for pet owners and professionals to securely store, access, and manage pet information. Our app offers features that include pet identification, health tracking, virtual adoption, marketplace access, and more—all designed to bring the pet community together and make pet ownership more seamless. If you're passionate about pets, tech-savvy, and a strategic marketing leader, this role is for you.

Position Overview: As the Marketing Manager, you will develop and execute strategies to grow our user base, enhance user engagement, and elevate our brand in the pet and blockchain spaces. You'll be responsible for creating impactful campaigns, managing digital marketing channels, and working closely with product and community teams to position our app as a must-have tool for pet owners and professionals alike.

Key Responsibilities:

• Strategic Planning: Develop and implement a comprehensive marketing strategy to boost app downloads, user retention, and brand visibility.
• Campaign Management: Design, execute, and analyze multi-channel campaigns across digital platforms (social media, email, influencer partnerships) to increase user acquisition and engagement.
• Community Engagement: Foster a vibrant pet owner community by developing engaging content and initiatives, including user stories, event promotions, and seasonal campaigns.
• Market Research & Analytics: Conduct market analysis to identify trends, opportunities, and user needs, using insights to optimize campaigns and target growth.
• Brand Development: Strengthen brand positioning by collaborating with product and design teams to ensure a consistent and compelling message.
• Partnership Development: Identify and build relationships with influencers, industry professionals, and brand ambassadors to broaden app reach and credibility.
• Performance Tracking: Establish KPIs, report on campaign performance, and refine strategies based on data insights to maximize ROI.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in digital marketing, ideally with a background in mobile apps, blockchain, or pet-related industries.
• Proven experience with digital marketing tools (Google Analytics, SEO, social media platforms).
• Strong understanding of community-driven marketing and influencer partnerships.
• Possess a robust working knowledge of Adobe and various other graphic design tools.
• A creative thinker who excels at thinking outside the box.
• Passion for pets and knowledge of pet industry trends is a plus.
• Experience with blockchain technology or interest in emerging technologies is desirable.

Benefits:

• Competitive Salary + Performance Bonuses
• Flexible Working Environment: Remote options available
• Growth Opportunities: Join a fast-growing company at the forefront of the pet and blockchain industry
• Pet-Friendly Benefits: Discounts on pet services and products

How to Apply: Excited to make a difference in the pet world? Send your resume and a brief cover letter detailing your marketing experience, passion for pets/ animals and interest in the role. Be sure to include your favorite pet memory—because we want to get to know you and your pet story!

Join Us in Shaping the Future of Pet Ownership!