Marketing Program Manager, CAPE Fire TV

Description

The ideal candidate must be able to think strategically, look at the business analytically, and implement flawlessly. They will have deep experience in consumer marketing, and demonstrated ability to drive programs and manage partners and stakeholders. They will have experience working in the app and content streaming industry, and a passion for diving into data to uncover actionable insights. They will be equally comfortable generating innovative ideas for growth as well as ensuring tactical level details are executed. The ideal candidate will embody and inspire a positive, high-energy, results-oriented culture, creating a measurable impact across Amazon and the wider industry landscape.

Key job responsibilities

• Own a select number of strategic 3p app partner accounts for Fire TV, driving marketing strategies to achieve customer engagement and acquisition goals. Manage close relationships with product and technical teams to support new launches.
• Own the merchandising strategy on Fire TV across multiple placements in various countries, working with business development teams across geographies to coordinate content sourcing and campaign scheduling.
• Manage automation and process-optimization projects to efficiently scale marketing and operations across multiple countries.
• Experiment with a multi-channel marketing strategy for customer acquisition and engagement, including owned an operated channels, performance, content marketing, and more.
• Manage the end-to-end creation, execution and analysis/reporting of marketing campaigns including work-backwards plan, approvals, launch and reporting.
• Manage programs and stakeholders from cross-functional teams on a local and international level supporting marketing GTM plans or adoption of features.
• Partner with Amazon teams such as Devices or Alexa to impact the growth of Fire TV holistically, identifying opportunities for co-marketing campaigns.
• Use customer research, data and analysis regularly to develop deep insights, translate them into test plans, campaign ideas or opportunities for optimization.
• Develop detailed and crisp business requirements, user stories, playbooks, case studies and frameworks.
  
  

About The Team

The CAPE team (Content & App Partner Engagement) team operates the Appstore that bring apps and games to customers on Fire tablets, Fire TV, and the Amazon Appstore for Android devices. We focus on delighting customers as well as developers (partners who we work with that develop apps and games). You are joining a team with international representation in Seattle, Tokyo, Bangalore, Chennai, Luxembourg, London, Berlin, Munich, and more.

Basic Qualifications

• Experience in professional non-internship marketing
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience using Microsoft Excel to manipulate and analyze data
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
  
  

Preferred Qualifications

• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
  
  

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.


Company - Amazon Media EU s.a.r.l

Job ID: A3064569