Performance Marketing Specialist

Role Summary:

As a Performance Marketing Specialist, you will be responsible for executing and optimizing digital campaigns across channels to drive traffic, engagement, and conversions. You’ll work closely with cross-functional teams including content, social media and graphic design.

Key Responsibilities:

• Plan, execute, and manage digital marketing campaigns across Google, Meta, Tiktok and Snapchat Ads.
• Leverage AI tools for content generation, personalization, campaign optimization, and predictive analytics.
• Analyze and report campaign performance using platforms like GA4, Google Ads, Meta Business Suite, and AI-powered analytics tools.
• Collaborate with content teams to create marketing assets (ad copy, emails, etc.), occasionally using AI writing assistants.
• Keep up-to-date with digital marketing trends, especially advancements in AI/ML applications for marketing.
• Come up with experiments and initiatives to grow the revenue in the digital ecosystem

Requirements:

• 2-4 years of experience in digital marketing with demonstrable success across major channels.
• Experience using AI-based tools for marketing purposes (examples: Jasper, Copy.ai, ChatGPT, Midjourney for creatives, or similar).
• Hands-on experience with Google Ads, SEM, social media advertising, shopify and magento.
• Strong analytical skills with experience in GA4, Looker Studio, or other marketing analytics dashboards.
• Solid understanding of marketing automation and ecommerce best practices.
• Excellent communication skills, with an ability to craft compelling messaging with or without AI assistance.
• Experience in eCommerce or F&B brands is a must