Role Summary:

Reporting to the Head of Marketing, this role involves orchestrating the growth marketing strategy and deployment, executing airdrop campaigns, and fostering vibrant community growth to establish a strong presence in the Web3 space. The ideal candidate will leverage their deep understanding of Web3 growth marketing to drive user acquisition, engagement, and retention through targeted campaigns and community-building initiatives. Leveraging on-chain analytics tools and testing.

Main responsibilities:

• Execute all marketing efforts with a hands-on approach. Create, Implement integrated campaigns, starting with strategy and brief, and work on executing campaigns and outcomes
• Define the KPIs and review campaign performance metrics and analytics to ensure expected ROI
• Constantly work on new content, channels, creatives and other ideas for experimentation, optimization and acquisition growth.
• Partner up with the product team to manage the go-to-market planning for feature launches.
• Conceptualise integrated marketing campaigns across events, email, web, social, and earned media for UA to execute
• Strategize and execute a potential Token Generation Event, ensuring alignment with project goals, and community expectations, coordinating with cross-functional teams for maximum impact.
• Co-Marketing: Leverage partnerships to amplify reach within on-chain communities, enhancing project visibility.
• Airdrop Campaigns: Support airdrop strategies to grow the user base, using on-chain tools like Dune Analytics to track participation and optimize outcomes. Alongside other teams and agency

Requirements:

• +8 years of experience in growth marketing, performance marketing, or web strategy in high-growth tech or crypto companies.
• +3 years of managerial experience, working at an exchange (centralised or decentralised), wallet or L1, alongside product, or community teams.
• Past experience in managing the launch of token generation events and airdrop tactics.