Principal Front-End Engineer

Storio Group is looking for a Principal Front-End Engineer to join our team in Amsterdam. This is a permanent, hybrid role where you'll be instrumental in shaping the future of our web-based personalization platforms.

About The Role
At Storio Group, we're all about bringing life's stories to life. We create innovative ways for people to craft and share their memories through high-quality personalized photo products like photo books, wall decor, calendars, and gifts. Our cutting-edge technology empowers our customers to easily personalize their creations, turning moments into unforgettable treasures.

The Personalise Web Team is at the heart of our user experience and innovation. We build and maintain the Online Editors, a suite of intuitive web-based platforms that enable our global customer base to create stunning personalized photo products. We're a growing, passionate team dedicated to crafting exceptional web applications that delight our users. As a Principal Engineer, you'll be a technical leader, driving excellence in our frontend architecture to ensure a seamless and high-performance user experience worldwide. You'll balance technical health with business goals, always with a deep focus on customer outcomes.

Your Daily Adventure at Storio

As a Principal Engineer, you'll be instrumental in the evolution of our web editors, making a significant impact on our global customer base. You'll:

Champion technical excellence: Define and drive frontend technical principles and practices to elevate the quality and performance of our Online Editor.

Lead impactful initiatives: Spearhead the technical design and implementation of complex projects, such as optimizing global delivery and enhancing real-time editing features.

Mentor and inspire: Coach and guide a talented team of frontend engineers, fostering a culture of high-quality code delivery and continuous feedback.

Influence strategic decisions: Play a key role in shaping the technical direction of our frontend engineering, balancing immediate business needs with long-term foundational development.

How You Make Your Mark

• Collaborate effectively within a cross-functional team, contributing to strategy and roadmap
• Define and advocate for frontend technical principles to ensure a well-architected, high-performance Online Editor
• Accountable for the technical health of your team's frontend codebase, driving continuous improvement and tracking key metrics
• Lead technical solution design for multiple complex initiatives, ensuring successful and timely implementation
• Drive continuous improvement on user experience, page load speed, cost efficiency, and quality of delivery
• Coach frontend engineers on best practices and deliver high-quality code through your own work
• Influence key decision-making across frontend engineering to balance business impact and long-term foundations
  
  
  
  

What You Bring To The Party

• Extensive experience in frontend engineering, including designing, building, and maintaining robust and scalable web applications
• Proven ability to lead technical design and architecture discussions for frontend systems, influencing technical strategy
• Experience mentoring and coaching junior frontend engineers, fostering a culture of technical excellence
• Deep understanding of frontend engineering principles and best practices, including component-based architecture, state management, performance optimization, and accessibility
• Proficiency in JavaScript (ES6+), React (or similar frameworks), and modern frontend tooling (e.g., Webpack, npm)
• Experience with optimizing web applications for global delivery, leveraging CDNs (e.g., CloudFront) and minimizing latency
• Expertise in software development lifecycle (SDLC) best practices, including version control (Git), testing, and CI/CD workflows
• A strong focus on building high-quality, maintainable, and well-documented code, with an emphasis on modular, reusable components
• Exceptional communication and collaboration skills, able to effectively convey technical concepts to diverse audiences
• Proven ability to work effectively in cross-functional teams, collaborating with backend engineers, product managers, and designers
• A degree in a STEM field or equivalent practical experience
  
  
  
  

Extra Kudos For Experience

• Designing scalable frontend architectures for web editors or similar interactive applications (e.g., drag-and-drop interfaces, real-time previews)
• Familiarity with AWS services beyond S3 and CloudFront, such as API Gateway or Lambda
• Understanding of GraphQL and its benefits for frontend-backend communication
• Experience in the e-commerce or photoproduct domain, with a focus on user experience and performance
• Integrating AI-driven features into frontend applications, such as using lightweight AI models to power intelligent design suggestions or user personalization