Product PR Manager

• PR Strategy and Planning: based on yearly marketing key initiatives to plan accordingly PR strategy with key communication actions and plan

• Media Relationship Analysis and Maintenance: analyzing development status of OPPO public relations based on current media list and outputting media relations report based on business requirements; cooperating with PR retainer to maintain media relationship and seeking opportunity to expand cooperation with new media

• PR Topic Selection: as PR POC to deliver constructive insights including but not limited to local culture, media trends, industry events and PR activities from competitors; based on insights provide to seek appropriate PR topics to strengthen brand narratives and elevate brand images

• Project Management and Involvement: as PR POC to participate integrated marketing project; draft and execute media engagement strategy to shape OPPO narrative with key media，policy stakeholders and tech influencers; manage the development of PR contents including but not limited to opinion pieces, blogs, video packages, press material (press releases, pitches, briefing documents), messaging guidelines, Q&As, presentations and speeches

• Crisis Management: Monitor the sentiment of our corporate communication, take care of the pr crisis, control and manage the damage of negative sentiment on brand image, build up good reputation for OPPO