Social Media Specialist

About Us

Darkex Exchange LLC is a forward-thinking cryptocurrency exchange platform headquartered in Tirana, Albania, operating across global markets. With a strong focus on innovation, security, and community engagement, our mission is to reshape the digital asset trading landscape. As we expand, we are looking for a creative and data-driven to join our Marketing Team and elevate our global brand presence across key social platforms.

Position Overview

As a Social Media Specialist, you will be responsible for building, managing, and optimizing Darkex’s presence across platforms such as Instagram, TikTok, YouTube, and emerging Web3 communities. This role requires expertise in social media content creation, trend analysis, and community engagement, with a strong ability to adapt strategies for both retail and institutional audiences.

You will work closely with our marketing, design, and PR teams to produce engaging and impactful campaigns that increase brand awareness, drive user acquisition, and strengthen community trust.

Key Responsibilities

Social Media Strategy & Execution

• Develop and implement multi-channel social media strategies aligned with Darkex’s marketing goals.
• Manage daily publishing across Instagram, TikTok, YouTube Shorts, and other key channels.
• Execute campaigns designed to engage crypto and fintech audiences globally.

Content Creation

• Produce creative and engaging content (reels, shorts, carousels, posts, and stories).
• Collaborate with designers, video editors, and content writers to deliver high-quality assets.
• Leverage trends and cultural moments to create viral and shareable campaigns.

Community Growth & Engagement

• Foster organic community engagement across social platforms.
• Identify influencers, micro-creators, and community leaders for collaborations.
• Monitor and respond to user interactions to strengthen Darkex’s online reputation.

Data & Trend Analysis

• Conduct social listening and track industry trends to identify new opportunities.
• Measure campaign effectiveness using analytics tools.
• Optimize strategies based on KPIs (engagement, reach, conversions).

Qualifications

Education

• Bachelor’s degree in Marketing, Communications, Media, or related field (or equivalent professional experience).

Technical & Marketing Skills

• Expertise in Instagram, TikTok, YouTube Shorts, and Reels marketing.
• Strong background in content creation and trend analysis.
• Familiarity with blockchain/crypto marketing (preferred).
• Proficiency with analytics tools (Meta Business Suite, TikTok Analytics, Google Analytics).
• Basic design and editing skills (Canva, Adobe Creative Suite, CapCut or similar).

Experience

• 2–3 years of professional experience in social media marketing (crypto/fintech background is a plus).
• Proven record of growing social media accounts and driving measurable results.

Soft Skills

• Creative thinker with a strong sense of storytelling.
• Excellent communication and collaboration abilities.
• Ability to adapt quickly to a fast-paced, global environment.
• Fluency in English (additional languages are a plus).

Why Join Us?

• Innovative Work: Be part of shaping the future of crypto marketing.
• Professional Growth: Opportunities for continuous learning and advancement.
• Collaborative Culture: Work with passionate, global professionals.
• Competitive Package: Attractive salary, bonuses, and remote flexibility.

👉 Join us and lead Darkex’s social media presence to the next level.