Martech & Customer Insights Lead

We’re always looking for the ones truly passionate about their work. If you are amongst them, you can rest assured there is a place for you in eMAG. We’ve grown very fast and are determined to keep doing so. What brought us here is our desire for continuous evolution and practical results.

More than 6000 colleagues are part of eMAG Teams . We strongly believe in people's development and therefore every year we invest more and more energy and resources to remain an organization that is constantly learning. We want to ensure that you’ll have the most talented colleagues and the proper environment to grow and achieve great results, to become what you desire on a personal and professional level. Join us, grow faster !

Martech & Customer Insights Lead

The Martech & Customer Insights lead will drive sustainable customer acquisition, engagement, and retention by combining data-driven insights with customer-centric strategies. This role ensures scalable growth through optimized acquisition funnels, accurate attribution models, and impactful engagement initiatives, while aligning cross-functional teams.

What you’ll have to do:

Customer Acquisition: design and optimize the acquisition model, monitor paid/organic/referral/partnership channels, and track key metrics – CAC, CLV, CAC/CLV ratio (<1:3), conversion rates, and new customers per month.

Attribution: implement and refine multi-touch attribution models (e.g., GA4), integrate tracking & analytics tools, and optimize budgets based on incremental revenue, ROI, and time to conversion.

Engagement & Retention: analyze user behavior, propose and test engagement initiatives (push, gamification, onboarding, referral), and measure impact on DAU/MAU, churn, retention cohorts, and LTV.

Customer-Centric Approach: maintain and update the customer journey map, collect user feedback/NPS, and integrate insights into the growth strategy.

Cross-Functional Collaboration: work closely with Marketing, Data, Sales, and Product teams, support knowledge sharing, and define north star metrics (CLV, CAC/CLV, D30 retention, DAU/MAU).

What makes you a good fit:

• 3–5 years of experience in growth, performance marketing, or similar data-driven roles.
• Strong expertise in analytics & tracking (GA4, Mixpanel, Amplitude, Looker, BigQuery or similar).
• Hands-on experience with funnel optimization and experiment design (A/B testing).
• Solid understanding of customer acquisition and attribution models.
• Ability to work cross-functionally with strong results orientation.
• Excellent communication and stakeholder management skills.
• Customer-centric mindset, with focus on retention and increasing LTV.
  
  

What we’ve prepared for you:

• Medical subscription: Medicover, MedLife or Regina Maria.
• A flexible budget that you can invest in yourself as you wish: meal tickets, holiday tickets, cultural vouchers, private pension, foreign language classes, eMAG, Fashion Days, Therme & Genius, membership to different gyms or even professional development classes.
• Different discounts from our partners: banking, mobile, dental medicine or wellness.
• Access to the Bookster library and free credits on the Hilio psycho-emotional health platform.
• An accelerated learning environment, with access to over 100.000 curated online resources and platforms, learning academies and development programs.
• New headquarters, where sleek design, natural light, and versatile spaces create an energizing and comfortable environment for hybrid work.
  
  

Curious to find out more about the next step in your career? Apply now and if your experience is relevant for the role you wish, we will give you a call for more details! Also, here you can find our confidentiality policy if you want to consult it.