Paid Media Manager
Coins.phBrazil15 days ago
Full-timeRemote FriendlyMarketing, Sales
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Join the Pioneer Crypto Brand in the Philippines!
Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.
Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.
We are seeking a highly experienced Paid Media Manager to lead the planning, execution, and optimization of paid media campaigns remotely on a temporary 3-month contract, with the potential to extend up to 1 year. The primary focus is on Google Play and Apple Ads for the launch of our app, with eventual expansion to other digital channels. This position reports to the Head of Marketing in Brazil.
Responsibilities
Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.
Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.
A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.
Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.
Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.
We are seeking a highly experienced Paid Media Manager to lead the planning, execution, and optimization of paid media campaigns remotely on a temporary 3-month contract, with the potential to extend up to 1 year. The primary focus is on Google Play and Apple Ads for the launch of our app, with eventual expansion to other digital channels. This position reports to the Head of Marketing in Brazil.
Responsibilities
- Plan, execute, and optimize paid media campaigns with a focus on app acquisition through Google Play and Apple Ads
- Manage campaigns on Google Play and Apple Ads, expanding to Google, Meta, Instagram, TikTok, and X over time
- Develop full-funnel marketing strategies to drive awareness, engagement, and app conversion
- Create, test, and optimize ad creatives and copy specifically for app acquisition
- Monitor campaign performance and provide detailed reports on CAC, ROAS, LTV, and other relevant KPIs
- Deliver actionable insights and recommendations to improve campaign effectiveness
- Collaborate with Marketing and CRM teams across time zones to ensure alignment
- Proven experience managing app campaigns on Google Play and Apple Ads with measurable results
- Strong background in performance marketing and digital advertising
- Knowledge of crypto products, exchanges, blockchain protocols, or digital assets
- Strong analytical skills and attention to detail
- Fluent in Portuguese and English; Spanish is a plus
- Proactive, results-oriented, and able to work independently
- Able to follow instructions and collaborate effectively with team members
- Willing to go beyond basic responsibilities to ensure results
- Flexible to work across global time zones, including collaboration with Asia
Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.
Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.
A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.
Key Skills
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