ABOUT US

Avocor is a global provider of innovative display and collaboration solutions, designing technology that enhances the way people communicate and work together across enterprise, education, government, and public sector environments. Whether it’s driving productivity in hybrid meeting spaces or supporting active learning in classrooms and lecture theatres, Avocor solutions deliver exceptional performance, ease of use, and seamless integration with the tools people already rely on.

As part of AUO Display Plus, a business group of AUO Corporation, a global leader in display technology, Avocor combines agile innovation with deep industry expertise to bring cutting-edge display solutions to market. This partnership enhances our ability to scale globally, accelerate product development, and deliver future-ready solutions that meet the evolving needs of modern work and learning.

From huddle spaces to higher education campuses, Avocor is transforming collaboration, helping teams and learners everywhere connect, create, and achieve more together.

POSITION SUMMARY

The Vice President of Sales – UK/Europe reporting to the Global GM will manage all aspects of Avocor’s regional sales and channel partnerships, with a primary focus on driving revenue growth, building high-performing teams, and expanding strategic customer relationships. In addition to sales leadership, the role will contribute to broader business management, including financial accountability, operational alignment, and regional strategic planning, ensuring Avocor’s long-term success in the UK/European market.

ESSENTIAL FUNCTIONS

Sales & Channel Leadership

• Develop and implement strategic sales plans, including financial analysis and budgets, to achieve and exceed corporate objectives.
• Define and execute sales strategies for direct, channel, and distribution partners across the UK and Europe.
• Establish, grow, and manage relationships with key partners, including system integrators, distributors, end users, influencers, and suppliers.
• Engage with senior customer stakeholders (C-level and executive teams) to position Avocor as a trusted solutions provider.
• Partner with marketing to create targeted demand-generation programs and campaigns that drive qualified pipeline growth.
• Work with channel partners to ensure proper enablement through sales training, certifications, joint marketing, and partner incentives.
• Build and maintain a healthy pipeline across multiple verticals and regions, with accurate forecasting and reporting.
• Lead enterprise and strategic account pursuits, ensuring deal strategies are aligned with customer needs and competitive positioning.
• Develop account management strategies to grow wallet share within existing customers while driving new logo acquisition.
• Implement performance metrics and KPIs for the sales organization to drive accountability and continuous improvement.
• Monitor and report regularly on sales performance, pipeline health, market conditions, competitive activity, and customer feedback.

Business & Operational Contributions

• Support regional P&L management by providing accurate forecasts, market insights, and budget recommendations.
• Contribute to operational efficiency by aligning regional sales activities with global business objectives.
• Provide input into cross-functional initiatives with finance, marketing, services, and support to ensure commercial success.
• Represent Avocor in the market as a senior leader, strengthening brand presence and corporate reputation.

Leadership & People Management

• Recruit, develop, and lead a strong, motivated sales team across multiple geographies.
• Provide mentorship, coaching, and performance management to ensure individual and team success.
• Design and implement sales incentive programs that drive achievement and retention.
• Foster a collaborative culture of high performance, innovation, and customer-centricity.

Strategic Growth & Market Development

• Identify emerging market opportunities, verticals, and customer segments in the UK/European region.
• Influence product and solution roadmaps with market insights and customer feedback.
• Keep abreast of evolving technologies, competitive moves, and collaboration trends to ensure Avocor’s continued market leadership.
• Represent Avocor at industry events, trade shows, and conferences, strengthening the company’s visibility and influence.

QUALIFICATIONS:

• BA/BS degree or equivalent combination of education and experience.
• Minimum 10 years of progressive sales management experience, including Director level or above.
• Demonstrated ability to build and lead channel, distribution, and direct enterprise sales strategies.
• Proven experience managing large, complex accounts and driving multimillion-dollar revenue growth.
• Established network within the A/V, IT, and/or video conferencing ecosystem.
• Strong financial and analytical skills with the ability to forecast, budget, and manage pipeline effectively.
• Skilled in enterprise negotiations and building long-term, strategic partnerships.
• Inspirational leader with a track record of developing high-performing, geographically dispersed teams.
• Proficiency with Salesforce or similar CRM platforms.

MISC:

• Location: Remote within the UK/Europe region.
• Competitive salary + comprehensive benefits package (including private medical insurance, pension scheme, and additional region-specific benefits).

Avocor is an Equal Opportunity Employer.