A creative agency is seeking a branding designer to develop a modern and premium visual identity for a new project. The scope includes creating a logo, defining a color palette with teal as the primary shade and lime as an accent, and establishing typography and usage rules that align with an editorial and contemporary style. The deliverables will also include social media templates for Instagram in both 3:4 and 1:1 formats, along with a concise brand usage guide in PDF format. The overall look should be clean, modern, and polished—avoiding overly generic or Canva-style designs—while incorporating a subtle "bubble/glue" motif as an optional stylistic element. This is a remote freelance role for a single, short-term project.

Responsibilities

• Design a premium, modern logo aligned with the agency’s creative direction.
• Establish a cohesive brand color system, using teal as the primary tone with lime as a supporting accent.
• Define typography styles and create brand usage rules to ensure consistency.
• Develop customizable Instagram templates in 3:4 and 1:1 formats for grid layouts.
• Deliver a professional, easy-to-use brand usage guide in PDF format.
• Ensure the visual identity is versatile, scalable, and suitable for editorial-style applications.
• Explore the integration of a subtle "bubble/glue" motif in line with the provided mood inspiration.

Skills and Requirements

• Proven experience in branding and identity design with a strong portfolio.
• Expertise in Adobe Creative Suite or similar professional design tools.
• Ability to balance modern editorial aesthetics with functional brand systems.
• Strong understanding of typography, color theory, and layout principles.
• Experience designing for social media platforms, particularly Instagram.
• Detail-oriented, with a capacity to create polished and professional visual guidelines.
• Ability to work independently in a remote freelance capacity and deliver on time.

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