Barikat is looking for a Product Marketing Specialist to join our Marketing Department, based in Ankara or İstanbul.
QUALIFICATIONS
- Minimum 3 years of experience in product marketing or partner/vendor marketing (B2B technology/cybersecurity experience is a plus).
- Experience in MDF planning and ROI measurement.
- Proven ability in content development, campaign management, and digital distribution.
- Strong project management, communication, and cross-functional collaboration skills.
- KPI-driven mindset with experience in pipeline contribution, ROAS, and time-to-market metrics.
- Strong written and verbal communication skills in Turkish and English.
JOB DESCRIPTION
- Develop annual/quarterly GTM plans with vendors and manage MDF budgets.
- Plan and coordinate end-to-end content, campaigns, and product launches.
- Collaborate with Sales and Presales teams to drive demand generation and pipeline acceleration.
- Manage strategic content for digital assets such as websites, product pages, and resource centers, ensuring content co-creation and utilization with vendors.
- Build scalable campaign calendars and playbooks.
- Track MDF investments and prepare ROI reports for events and campaigns.
- Manage digital content and communication processes for product launches, webinars, and partner campaigns.
- Ensure coordination with vendors and internal teams; maintain brand consistency.
- Prepare vendor-based quarterly QBR reports (results, learnings, next-quarter planning).
For detailed information on how your personal data is processed, you can review our "Candidate Information Note" at the following link:
https://www.barikat.com.tr/kvkk-bilgilendirme
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- Posted
- Sep 10, 2025
- Type
- Full-time
- Level
- Associate
- Location
- Istanbul
- Company
- Barikat Grup
Industries
Categories
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