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- At least 2 years of experience in measuring performance of marketing and communication initiatives.
- Strong understanding of marketing performance KPIs, marketing funnel, and conversion funnel concepts.
- Proficient in data visualization tools such as Tableau and/or Power BI.
- Hands-on experience with Adobe Analytics.
- Mastery of SQL for data querying and Excel for advanced data manipulation.
- Strong analytical mindset with the ability to translate data into impactful insights.
- Excellent collaboration and communication skills, with the ability to inspire colleagues and challenge the status quo for continuous improvement.
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