Digital Analyst
SkechersSwitzerland13 days ago
Full-timeManagement, Manufacturing
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About The Role
We’re looking for a Digital Analyst to join our growing European Digital team. In this role, you'll help us understand how users interact with our digital platforms from marketing campaigns to website journeys and e-commerce performance. You will partner closely with analytics, marketing, content, and merchandising teams to drive data-informed decisions.
This is an excellent opportunity for someone with strong analytical skills who wants to grow into a well-rounded digital analyst with exposure to a broad range of business functions and tools.
Key Responsibilities
Skechers, a global Fortune 500® brand develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Developing comfort technologies is the foundation of all we do – delivering stylish, innovative, and quality products. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,200 company-and third-party-owned retail locations. Headquartered in Southern California, with offices and distribution centers around the globe, Skechers has spent over 30 years helping people of all ages look and feel good.
Be You - Feel Welcome
Skechers recognises the importance and power of diversity within our business. We ensure that our people processes are fair, transparent and promote equality of opportunity for all employees and job applicants.
Reasonable accommodations may be made to enable individuals with disabilities or health conditions, who are otherwise qualified for the job position, to perform the essential functions as detailed above.
We’re looking for a Digital Analyst to join our growing European Digital team. In this role, you'll help us understand how users interact with our digital platforms from marketing campaigns to website journeys and e-commerce performance. You will partner closely with analytics, marketing, content, and merchandising teams to drive data-informed decisions.
This is an excellent opportunity for someone with strong analytical skills who wants to grow into a well-rounded digital analyst with exposure to a broad range of business functions and tools.
Key Responsibilities
- Track and analyze digital performance across websites, campaigns, and e-commerce using GA4 and related tools
- Build and maintain dashboards and recurring reports (e.g., traffic, conversion, ROAS, return rates) in Looker Studio or similar platforms
- Evaluate campaign and content performance, including A/B test results and product launch impact
- Collaborate with developers and GTM owners to support tracking implementation and QA
- Conduct exploratory and ad hoc analyses to uncover insights and support business decisions
- Align with marketing, e-commerce, and product teams to harmonize KPIs and reporting standards across markets
- Relevant experience in a digital/data analytics or marketing analytics role
- Proficiency in Google Analytics 4
- Solid knowledge of Excel; experience with SQL, Looker Studio, Tableau, or similar tools is a plus
- Understanding of website KPIs, e-commerce funnel metrics, and campaign reporting basics
- Strong attention to detail and an interest in translating data into clear, actionable recommendations
- Curious, self-motivated, and eager to work across teams and platforms
- Experience with A/B testing tools (e.g., Monetate, Google Optimize)
- Familiarity with marketing platforms (Google Ads, Meta Ads) and basic attribution concepts
- Interest in Python or R for ad hoc analysis or automation
- Experience in retail or e-commerce
Skechers, a global Fortune 500® brand develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Developing comfort technologies is the foundation of all we do – delivering stylish, innovative, and quality products. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,200 company-and third-party-owned retail locations. Headquartered in Southern California, with offices and distribution centers around the globe, Skechers has spent over 30 years helping people of all ages look and feel good.
Be You - Feel Welcome
Skechers recognises the importance and power of diversity within our business. We ensure that our people processes are fair, transparent and promote equality of opportunity for all employees and job applicants.
Reasonable accommodations may be made to enable individuals with disabilities or health conditions, who are otherwise qualified for the job position, to perform the essential functions as detailed above.
Key Skills
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