E-Commerce Manager
Apaz GroupTurkey14 days ago
Full-timeMarketing
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Responsibilities
- Coordinates business needs of Apaz Group digital products and platform development efforts in accordance with the business plan
- Track the performance of Apaz Group platforms (Web, iOS and Android applications, Mobile web); define, execute and update the product roadmap, define new requirements
- Lead revenue and product strategy of Marketplace Channels (Yemeksepeti, Getir, Trendyol, MigrosYemek)
- CRM management that drive revenue growth, increase customer acquisition, and expand brand awareness.
- Utilize data analytics, product metrics, user esperience research and competitive analysis, to drive improvement of product features
- Support the teams to develop and execute Apaz Group digital campaigns using online media channels such as social media, display (programmatic), affiliate marketing, SEO/SEM .
- Support developing digital media plans to optimize online marketing revenue growth and ROI
- Collaborate with agencies and other vendor partners to fully immerse eCom business model and optimize media support
- Utilize strong analytical ability to evaluate end-to-end E-com customer experience
- Develop and execute SEO and content strategy
- Plan monthly and quarterly KPIs and success metrics liaising with CMO
- Preparing weekly, monthly, quarterly and annually reports to track the traffic, conversion and new customer acquisition
Provide commercial, actionable reporting, analysis and insights
Qualifications
- University graduate, preferably economy, business administration or engineering faculties
- Minimum 10 years of experience in retail or FMCG sector, preferaby in food retail,
- Ability to lead and influence cross functional teams
- Having a good communication skills, strong analytical ability, creative, inovative and result oriented
- Having organization, planning, follow through and strong reporting skills
- Advance proficiency in data analytics and business intelligence tools such as Power BI
- Available for business travel
- For male candidates, completed military service
- Currently living in İzmir or open to relocation
Key Skills
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