Product Manager / Assistant Manager – Digital Strategy

🚀 Product Manager / Assistant Manager – Digital Strategy (KFC Singapore)

Reports to: Senior Manager, Digital Strategy (Marketing)

Data-driven. Customer-obsessed. Product-powered. Be part of KFC’s digital future.

We’re looking for a data-driven Digital Product Owner to shape and scale KFC’s first-party digital experiences — from app & web ordering to loyalty, promotions, analytics, and customer service tools.

This role sits at the intersection of marketing, product, and technology, perfect for someone who makes decisions backed by numbers, not just gut feel.

What You’ll Do

• Turn business goals into product roadmaps, OKRs, and measurable impact.
• Drive cross-functional execution with Marketing, IT, Operations, and vendors.
• Use data, CRM, and experimentation to improve acquisition, retention, and customer satisfaction.
• Solve recurring customer pain points (failed payments, promo issues, unclear order status).
• Ensure compliance with data privacy, security, and brand standards.

What We’re Looking For

• 3–7 years’ experience in product management, growth, or e-commerce/digital platforms.
• Proven track record shipping consumer-facing features end-to-end.
• Strong analytical mindset: defining metrics, reading dashboards, running experiments.
• Familiarity with SQL/Tableau/Power BI a plus.
• Collaborative communicator with bias to action, pragmatic problem-solving, and crisp documentation.

Why Join Us

✨ Shape KFC’s digital future, impacting millions of customers.

✨ Fast-moving, data-informed, and experiment-friendly culture.

✨ Ownership, visibility, and career growth in a global brand.

How to Apply

Only shortlisted candidates will be notified.

👉 Please send your CV plus a short note on a digital product/feature you launched, your role, and the measurable outcome achieved.