Apply Via linkedIn or Email to [email protected]

Location: Muscat, Oman

Company: Al Obaidani Stores (Manufacturers & Retailers of Omani Dishdasha – 45 outlets across Oman)

Reports To: CEO / Managing Director

Position Overview:

Al Obaidani Stores is seeking a highly dynamic and creative Marketing Manager to lead the company’s marketing strategy and elevate its brand presence in Oman and across the GCC. With a strong customer base that includes VVIPs and top-tier Omani nationals, the Marketing Manager will play a key role in strengthening brand equity, enhancing customer loyalty, and driving innovative marketing campaigns.

This role requires a marketing leader with proven experience in Oman, excellent knowledge of retail branding, digital marketing, and customer engagement, along with a solid understanding of sales dynamics in fashion and apparel.

Key Responsibilities:

Brand Strategy & Market Positioning

• Develop and execute comprehensive marketing strategies to enhance brand prestige and market share.
• Ensure Al Obaidani Stores is positioned as the top choice for premium Omani dishdasha.
• Conduct market and consumer research with a focus on Omani and GCC high-end segments.
• Establish partnerships and sponsorships that strengthen brand visibility with VVIPs and elite circles.

Marketing Campaigns & Promotions

• Plan and implement creative marketing campaigns, seasonal promotions, and brand events.
• Manage corporate communication, PR activities, and media relations to boost brand image.
• Lead digital and social media initiatives to engage customers and promote new product lines.

Retail & Customer Experience

• Work closely with retail teams to enhance in-store branding, customer journey, and merchandising.
• Design loyalty and engagement programs tailored for high-value customers.
• Monitor customer feedback and adapt strategies to meet changing preferences.

Sales Support & Growth

• Collaborate with the sales team to align marketing activities with sales objectives.
• Support retail sales growth through targeted marketing initiatives and campaigns.
• Identify opportunities for new market segments and product diversification.

Leadership & Team Development

• Build, lead, and mentor a marketing team capable of delivering innovative results.
• Drive a culture of creativity, excellence, and customer focus.
• Ensure cross-functional collaboration with sales, operations, and product development teams.

Qualifications & Experience:

• Bachelor’s or Master’s degree in Marketing, Business Administration, or related field.
• 8–12 years of marketing experience, with at least 5 years in a leadership role in Oman (retail/fashion/apparel/FMCG sector preferred).
• Proven success in brand building, marketing campaigns, and customer engagement.
• Strong knowledge of Omani market trends, consumer behavior, and VVIP customer management.
• Experience in digital marketing, PR, and corporate branding.
• Sales background/experience will be considered an added advantage.
• Arabic language skills preferred.

Key Competencies:

• Strong marketing and brand-building expertise.
• Innovative and creative mindset with attention to detail.
• Excellent leadership and people management skills.
• Strong communication, presentation, and networking skills.
• Ability to work with high-profile clients (VVIPs and top-tier customers).
• Data-driven and analytical approach to decision-making.