Business Intelligence (BI) Manager

Job Description & Responsibilities

• Develop and manage data strategies that support the business goals of the agency and its client brands,
• Ensure integration of data from multiple sources (digital media, CRM, campaign performance, social media, sales, etc.),
• Design and manage data visualization, reporting, and dashboard processes (e.g., Looker),
• Generate insights on campaign performance, customer behavior, and market trends,
• Collaborate with relevant teams (Account Management, Media Planning, Creative, Technology) to support data-driven decision-making,
• Ensure data security, accuracy, and accessibility,
• Lead and develop a team of data analysts and reporting specialists.

Required Skills & Experience

• Bachelor’s degree in Engineering, Statistics, Mathematics, Economics, or a related field,
• Minimum 5 years of experience in business intelligence/analytics, preferably within an agency or consultancy environment,
• Advanced proficiency in Looker or similar data visualization tools,
• Strong experience with SQL, Python, or R for data processing and analysis,
• Knowledge of big data sources and cloud-based solutions (Google Cloud, Google BigQuery),
• Strong strategic thinking, problem-solving, and analytical skills,
• Proven leadership in team management, project planning, and communication,
• Innovative, detail-oriented, and results-driven working approach.