Founded in New York in 2015, The Frankie Shop has established itself as the go-to fashion destination for international style lovers seeking minimalist, elevated, and effortlessly chic silhouettes. With concept stores in New York, Paris, and a growing online presence, our brand has become a trusted source for exclusive Frankie pieces and carefully curated designs from indie labels such as Christopher Esber, Loulou de Saison, Bettter, Darkpark, Coperni, Bevza, and many more.

As we expand our digital footprint, we’re seeking a strategic, hands-on Ecommerce Project Manager to work closely with the Head of Ecommerce on key initiatives that drive growth and improve performance across the online business.

🎯Job Overview

This role is ideal for someone who thrives in fast-paced, high-growth environments and has a deep understanding of ecommerce operations. You’ll lead and support cross-functional projects that impact acquisition, conversion, retention, and onsite experience. The ideal candidate is proactive, organized, data-driven, and ready to take ownership of complex initiatives.

📝 Key Responsibilities

Strategic Project Execution

• Collaborate with the Head of Ecommerce to scope, manage, and execute strategic growth initiatives.
• Coordinate internal teams and external partners (agencies, developers, consultants) to deliver projects that improve business performance.
• Own project timelines, deliverables, and stakeholder communication.
• Support the execution of projects across both of our ecommerce websites.

Digital Growth & Analytics

• Analyze ecommerce performance metrics to identify growth opportunities and recommend actionable strategies (traffic, conversion rate, AOV, CLV, etc.).
• Translate insights into testable ideas to optimize the digital funnel and onsite experience

Website & UX Optimization

• Oversee website improvement initiatives, including UX/UI upgrades, onsite merchandising enhancements, and A/B testing.
• Manage relationships with the tech stack partners and developers to implement changes efficiently on Shopify Plus.

CRM & Lifecycle Marketing

• Collaborate on CRM strategy execution, including email and retention journeys, with a focus on personalization and performance.
• Monitor and iterate on lifecycle KPIs such as repeat rate, time to second purchase, and churn reduction.

✅ Requirements

• Minimum 4 years of experience in ecommerce, ideally within fashion or direct-to-consumer environments.
• Proven experience working in global teams or for an international brand.
• Fluency in English (written and spoken) is essential.
• Strong analytical skills and familiarity with ecommerce KPIs, GA4, and reporting tools.
• Demonstrated success managing cross-functional digital projects with clear impact.
• Strong understanding of the Shopify ecosystem, including common third-party apps, APIs, and integrations.
• Excellent communication, organizational, and project management skills.