Schreiber Foods
Consumer Insights Analyst
Schreiber FoodsSpain5 days ago
Full-timeBusiness Development, Sales
Job Category:

Sales

Job Family:

International Sales

Job Description:

Develop Schreiber’s Consumer Insights discipline in order to understand and communicate the holistic voice of the consumer to enable strategic solutions and drive profitable growth. Influence internal and external customers to implement recommended strategies that are founded in fact based market trends. This includes deployment of our syndicated resources (e.g., IRI/Nielsen, Datassential, NPD) to create/support selling strategies relevant to our product/customer mix for external and internal partners.

Our main goal is to transform complex data into actionable insights that provide support to all Sales business areas for strategic decision making, as well as leverage the industry trends and consumer behaviors to provide a vision on the strategic innovation & portfolio for our today & future customers.

Role And Responsibilities

  • Data Interpretation: You will utilise research tools to extract and interpret data, providing actionable insights and actionable recommendations. From data to recommendations. Supporting the business to make decisions/ transform data into sales
  • Deliver strategic guidance to Sales, PLS, and leadership teams by generating actionable consumer behavior and sales insights from primary and syndicated data. Offer measurable business solutions based on category and customer knowledge. Conduct competitive analysis and benchmarking to assess market positioning and consumer perceptions across European markets.
  • Product Analysis: Analyze potential markets/products from a customer, competitor and consumer standpoint, store checks IN countries with Sales Partners, tasting sessions with R&D and Sales.
  • Share best practices and create an understanding of issues faced in the marketplace, and potential implications of insights. Presentations will involve direct customer calls. Develop sales stories that provide actionable and unique insights.
  • Monitor consumer purchase panel and market intelligence information to deliver specific information on consumer channel trends in marketplace. Utilize information for outside sources to drive story and develop priorities.

Key Ingredients:

  • Bachelors in Business Administration, Marketing or related field
  • 5+ Years of Experience in Sales. Experience as a research supplier or in-house client within the Consumer-Packaged Goods (CPG) industry is preferred
  • Fluency in English, both written and spoken. French and other languages will be considered as a plus
  • Advanced experience in database extraction, exploitation, and analysis
  • Experience and expertise using syndicated CPG data (Nielsen/Iri/ Kantar/Euromonitor) for business analysis and effective story telling
  • Autonomous & Curious, self-starter
  • Strong organizational skills and attention to detail
  • Familiarity with research vendors and research methodologies.
  • Experience with the folowing tools: Nielsen DDBB, Circana DDBB, Kantar, internal & external sales sources, Excel, PPT and Office
  • Ideally experience with data visualization tools like Power BI
  • Knowledge of research methods (qualitative & quantitative), utilization and provision
  • Expertise in understanding data and interpreting it in real life business situations
  • Mental agility: ability to interpret results and present clear recommendations
  • Proven analytical ability to interpret complex data and translate it into actionable insights
  • Open mind and used to work in multidisciplinary teams in international and national environment across different business groups & product categories
  • Client oriented, flexible and proactive
  • Travel availability up to 10% (on annual basis)

Schreiber Foods is an Equal Opportunity Employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin and will not be discriminated against on the basis of disability.

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