Product Marketing B2B

Job Description

• Location: Fully remote, EU timezone (CET +/- 2hours)
• Start date: ASAP
• Languages: English is mandatory; French is a plus
• Our client: Cloud Computing / Distributed Systems / AI - European Saas
  
  
  

We are hiring at Pragmatike to expand our team and drive the growth of our internal projects.

Our focus is on developing cutting-edge solutions in Cloud Computing, Blockchain, and Artificial Intelligence, while fostering a culture of collaboration and innovation. Joining us means being part of a passionate team where your ideas and skills directly contribute to shaping tomorrow's technologies.

If you're excited about working on ambitious projects in a dynamic and flexible environment, we'd love to hear from you!

Key Responsibilities:

Product Messaging and Content Creation:

• Develop compelling content that effectively communicates our solutions' value proposition and technical advantages. Examples include website content, materials targeted toward developers and targeted toward key decision makers (IT).
• Design and maintain a robust 'battle card' to equip sales and technical teams with essential information, responses, and tactics for potential customer inquiries.
  
  
  

Customer Understanding and Market Intelligence:

• Understand customers needs and pain points through research and customers interviews to generate insights that guide product development and marketing strategies
• Research and share relevant industry trends, competitor updates
• Collaborate with the product team to ensure marketing strategies align with product enhancements and launches.
  
  
  

Stakeholder Collaboration:

• Work closely with sales, technical, and product teams to ensure consistent messaging and positioning across all channels.
• Support the training of internal teams on the product's unique selling points, advantages, and potential applications.
  
  
  

Community and brand building:

• Own social media channels (content & engagement) to address B2B audiences
  
  
  

Required Qualifications:

• 8-10 years of experience in product marketing in the tech or software industry -- storage and cloud computing background is a plus.
• Exceptional ability to create and articulate value propositions, messaging, and product and brand positioning as compelling stories that engage target audiences.
• Strong written and verbal communication skills in English (native or native-like) and, ideally, other European languages.
• Experience with content creation tools and platforms - use of relevant genAI in this area.
  
  
  

Preferred Qualifications:

• Experience marketing b2b SaaS products.
• Eye for beauty and very appealing designs.
• Web/mobile content development & related SEO.
  
  
  

Pragmatike is dedicated to a fair, transparent, and inclusive recruitment process. We ensure that no applicant is discriminated against based on age, disability, gender, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, religion or belief, sex, or sexual orientation.

In accordance with the General Data Protection Regulation (GDPR), your personal data will be processed lawfully, fairly, and securely. We collect and use your personal data solely for recruitment purposes, including sharing it with our client(s) for employment consideration. You have the right to request access, correction, or deletion of your data at any time. We are committed to maintaining the confidentiality and security of your information throughout the recruitment process.