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Objective:
This position is responsible for supporting strategic loyalty initiatives through data-driven insights, performance reporting, and project coordination. The role plays a key part in enhancing decision-making through accurate analytics, managing loyalty-related projects, and improving operational effectiveness across campaigns, feedback systems, and system developments.
Key Responsibility:
Reporting & Analytics
- Assist in generating and maintaining weekly/monthly loyalty dashboards and performance reports.
- Track key metrics for loyalty campaigns, customer engagement, and redemption trends.
- Compile NPS feedback data and support qualitative feedback analysis.
- Maintain consistency and accuracy across reporting formats and data sources.
- Support Loyalty Engine and Club Apparel app-related project documentation and test cases.
- Participate in User Acceptance Testing (UAT) and assist with bug logging and follow-ups with IT.
- Maintain records of functional specifications and system enhancement logs.
- Coordinate with marketing and brand teams to extract campaign insights and performance results.
- Support the execution and reporting of CRM campaigns (email, SMS, push notifications).
- Help in segmenting customer data for personalized campaign strategies.
- Collect and consolidate digital customer feedback across touchpoints.
- Assist in preparing store-wise/brand-wise NPS dashboards.
- Support onboarding and training sessions on loyalty tools and reporting systems.
- 2-4 years of experience in analytics, reporting, or CRM operations, preferably in the retail or loyalty domain.
- Proficient in data analysis tools (Mandatory experience in SQL, Excel, Power BI) and CRM platforms.
- Experience in project coordination, customer experience tracking, and cross-functional collaboration.
- Bachelor’s degree in Business Analytics, Information Systems, or a related field.
Key Skills
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