Are you the 1 in 47,823 UI/UX Designers whose GenAI skills make a traditional workflow feel unacceptably slow and creatively limiting?

If you answered yes, this role is for you!

Your mission is to accelerate Puffy's creative output and drive customer conversion by designing our core e-commerce experiences through an AI-first methodology. You'll leverage tools like Figma AI, Nano, and Banana Vertex AI from wireframes to final developer-ready specifications. You'll create high-fidelity mockups and interactive prototypes, work on A/B testing designs, maintain our design system, and ensure all designs meet accessibility standards. You will also design interfaces for new AI-powered features like semantic search and recommendation modules, collaborating with cross-functional teams to implement designs that directly impact revenue.

If this environment is built for the way you already think, then this is the next chapter of your career.

Note: This is an on-site role in Dubai. Full relocation and visa sponsorship are provided.

We believe elite talent deserves a premium commitment. We back our vision with two things you won't find anywhere else: a world-class lifestyle and the world's most advanced AI-native design toolbox.

1. Your Reward: A highly competitive and transparent salary of AED 15,000-20,000 + up to 10% performance bonus, all tax-free. We believe elite performance deserves elite compensation.
2. Your Toolbox: While other companies are figuring out how to integrate AI into design, we are rebuilding our entire creative engine around it. You will architect experiences in a truly AI-first environment—with Figma AI, Nano, Banana Vertex AI, or whatever cutting-edge GenAI tools emerge next—a competitive advantage few AI-first UI/UX Designers in the world will have.

At Puffy, we're not just offering a job. We're offering you a plan to realize your full potential.

1. Design AI-Powered Experiences: You won't just execute—you will work directly with our AI-First UI/UX Design Manager to design and own next-generation user interfaces for semantic search, conversational shopping assistants, and personalized recommendation modules. Your vision will be the company's vision.
2. Master Cutting-Edge Design Tools: We've eliminated the red tape that suffocates A-Players. You'll have the budget, the advanced GenAI stack, and the autonomy to research, test, and integrate emerging AI tools without layers of approval—keeping our practice at the industry's cutting edge.
3. Experience True Conversion Impact: You will see the direct line from your AI-powered design optimizations to our multi-million dollar revenue stream, establishing Puffy as the premier luxury sleep brand on a global stage.

This role is for you if:

1. You have 3-5 years of UI/UX web design experience with a portfolio showcasing shipped e-commerce flows that directly contributed to business metrics and conversion lifts.
2. You see GenAI tools not as shortcuts, but as creative amplifiers—with hands-on experience using Figma AI, Nano Banana, Vertex AI, or Midjourney in professional workflows.
3. You are a strategic innovator who proactively researches emerging AI technologies and can quickly evaluate and integrate new tools into your design process.
4. You understand that great AI-powered design isn't about automation—it's about guiding intelligent tools to create brand-aligned, high-quality outcomes that drive business results.
5. You thrive in designing emerging UX patterns like conversational search, assistant UIs, and recommendation modules that are defining the future of e-commerce.

The Puffy DNA:

We are a team of ambitious, fast-paced, and dedicated professionals driven by the belief that we can achieve incredible results together.

1. Be an Owner: We empower our team members with autonomy and trust. You’ll have the freedom to make decisions and the expectation to see them through, proactively identifying opportunities to contribute to our collective success.
2. Execute with Purpose: Our mission requires focus and precision. We thrive in a dynamic environment by making thoughtful decisions efficiently and operating with a shared sense of purpose.
3. Aim for Excellence: We are passionate about solving complex challenges. We encourage pushing the boundaries of your craft and upholding the highest standards to deliver work that has a real impact.
4. Succeed as a Team: When the mission demands it, we rally together to cross the finish line. We believe that critical projects require deep commitment, and through this collaboration, you’ll grow faster and be part of meaningful wins.

Here's What Success looks like:

In 12-24 months, you will have built a world-class growth engine, become an invaluable pillar of our company’s success, and be living a fantastic, tax-free lifestyle in Dubai. You will look back at this as the moment your career transformed, solidifying your reputation as a true industry expert.

The alternative is another year where your potential is capped and your best ideas don't get the resources they deserve.

Ready to build your story?

Click "Apply" and take the first step. Our streamlined 3-phase hiring process is designed for elite talent like you. If you pass our online assessment, you could be invited to the next phase within one business day.