This freelance opportunity is ideal for a creative brand designer with a passion for lifestyle branding and e-commerce. The project involves a two-phase refresh for a well-known UK brand specializing in healthier mints and gum. The first phase focuses on elevating the visual identity to a premium yet playful look, developing 2–3 mood boards that incorporate premium photography, hand-drawn elements, playful assets, and a refreshed colour palette with softer shades. The second phase centers on updating the website’s banners, graphics, and replacing outdated animations and videos to create a bright, fresh, and natural visual presentation. The brand’s personality is friendly, cheeky, and approachable, and the visual direction should avoid over-staged scenes, heavy filters, or distracting props. The project is fully remote and requires a quick turnaround, with delivery expected within two months. This role is perfect for designers who understand the nuances of modern lifestyle branding and can translate brand values into engaging digital experiences.

Deliverables

- Develop 2–3 mood boards reflecting a premium lifestyle aesthetic with playful, hand-drawn elements and a refreshed colour palette.

- Source and curate premium photography showcasing products in real-life, aspirational settings.

- Update website banners, graphics, and visual assets to align with the new brand direction.

- Replace outdated animations and videos with fresh, natural content that maintains the brand’s approachable tone.

- Ensure all visual updates preserve the brand’s playful and friendly personality while elevating its premium appeal.

- Deliver all assets within a two-month timeline.

Requirements

- Proven experience in brand design, particularly for lifestyle or consumer brands.

- Strong portfolio demonstrating expertise in mood board creation, photography curation, and digital asset design.

- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, XD or Figma).

- Ability to balance premium aesthetics with playful, approachable brand elements.

- Experience with e-commerce website design and asset refreshes.

- Excellent communication skills and ability to work independently on a remote basis.

- Strong organizational skills to manage a multi-phase project with tight deadlines.

- Understanding of modern, natural visual trends and avoidance of over-staged or heavily filtered imagery.

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