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We are looking for a 'CORPORATE COMMUNICATIONS DIRECTOR' for our client in the Luxury Consumption sector.
This position will undertake all communication processes from brand strategy to digital & social media management, from events and launches to reputation management. This leader will represent the company and brand in the strongest way to the upper segment customer group.
QUALIFICATIONS
- Bachelor's degree in Communication, Business, Marketing, Public Relations or related fields (preferably Master's/MBA)
- Minimum 15 years of professional experience in corporate communication, brand communication, and marketing communication, with at least 5 years in senior management positions
- Preferably has experience in the luxury consumption sectors (automotive, jewelry, fashion, premium products, high-segment service sectors)
- Has managed ATL, BTL, digital media, and social media communication processes end-to-end, strong in both strategy and implementation
- Deep knowledge in event management, launching, and designing and implementing experience-focused customer events
- Familiar with global brand communication standards; experience working with international agencies, media, and business partners
- Experienced in crisis communication and reputation management, proactive and solution-oriented
- Possesses a strong network of media relations and can effectively collaborate with press and digital media representatives
- Experienced in working with boards of directors, CEOs, and C-Level teams; strong strategic presentation and reporting skills
- Successful in leadership, team management, and agency/supplier management; results-oriented
- Able to understand the expectations of luxury segment customers and manage brand experience accordingly
- Proficient in advanced English
- Capable of strategic thinking, innovative, with strong communication and representation skills, and high work discipline
JOB DESCRIPTION
- Create and implement the corporate communication strategy and annual communication plan suitable for the luxury consumption sector
- Develop comprehensive communication policies aimed at strengthening brand positioning and corporate reputation
- Manage the design, budget, and execution of ATL (TV, print, outdoor, etc.) and BTL (events, sponsorships, CRM activities, etc.) communication projects
- Implement the company's digital communication strategy (social media, content production, influencer collaborations, digital campaigns), maintaining the brand's online presence at premium standards
- Plan and manage launches, invitations, and experience-focused events specifically designed for the upper segment customer group
- Represent the company at the highest level in global brand collaborations, international fairs, galas, and events
- Manage media relations; ensure the company's strategic visibility in print, visual, and digital media
- Create crisis communication plans and proactively manage potential reputation risks
- Develop corporate social responsibility projects and carry out the company’s social benefit communication
- Coordinate internal communication processes (employee engagement, corporate culture communication, executive communications)
- Work closely with the Board of Directors and Senior Management to align communication activities with company goals
- Manage collaborations with domestic and international agencies, media planning, creative teams, and strategic business partners
Key Skills
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