Regional Insight & Analytics Manager Region Central Europe (m/f/d/)
H&MGermany1 day ago
Full-timeRemote FriendlyMarketing
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Job Description
WHAT YOU’LL DO
As Insight & Analytics Manager for Region Central Europe, you will lead our customer insight and analytics agenda to support data-driven decision-making across the business. You’ll translate customer behavior into actionable strategies and play a key role in shaping how we engage, activate, and retain our customers.
You’ll drive our Test & Learn Agenda - working with brand and customer analytics to explore new ideas, validate hypotheses and turn insights into commercial and experience – based outcomes. From strategic direction to day-to-day performance, your work will connect insight with impact.
You will:
You’ll be part of the regional Customer Activation & Marketing function and collaborate closely with teams across CRM, Brand & Marketing, E-commerce, Sales, and Global functions.
In this role, you’ll contribute to building a truly customer-centric mindset across Region Central Europe and report directly to the Regional Head of Customer Activation & Marketing.
Who You Are
We are looking for people with…
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU’LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
This is a full-time position, starting in as soon as possible. The role is a hybrid role, based in Berlin or Hamburg with the expectation of working from one of our offices for three days per week.
If you think your experience, skills and ambitions fit this position, please send your application as soon as possible, but no later than the 5th of October.
Due to data privacy policies, we only accept applications via our career page.
We look forward to receiving your application!
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
Take the next step in your career together with us. The journey starts here.
WHAT YOU’LL DO
As Insight & Analytics Manager for Region Central Europe, you will lead our customer insight and analytics agenda to support data-driven decision-making across the business. You’ll translate customer behavior into actionable strategies and play a key role in shaping how we engage, activate, and retain our customers.
You’ll drive our Test & Learn Agenda - working with brand and customer analytics to explore new ideas, validate hypotheses and turn insights into commercial and experience – based outcomes. From strategic direction to day-to-day performance, your work will connect insight with impact.
You will:
- Lead and develop a regional team of Customer Analysts, Test & Learn Specialist, Media Analyst and Brand Analysts.
- Generate insights on customer behavior, preferences, and engagement — supporting CRM, paid and owned media planning, as well as business and commercial planning.
- Oversee customer research, data analysis, and segmentation across quantitative and qualitative sources.
- Drive the “test & learn” agenda, optimizing media spend and CRM activations through experimentation and performance evaluation.
- Use global tools and frameworks to analyze customer journeys and inform the customer experience.
- Translate complex insights into clear, strategic recommendations for cross-functional stakeholders.
- Have a clear understanding of analytical methods and tools, to drive and develop the team.
- Align and mange the relationship with global stakeholders and your peers in the regional marketing leadership team.
You’ll be part of the regional Customer Activation & Marketing function and collaborate closely with teams across CRM, Brand & Marketing, E-commerce, Sales, and Global functions.
In this role, you’ll contribute to building a truly customer-centric mindset across Region Central Europe and report directly to the Regional Head of Customer Activation & Marketing.
Who You Are
We are looking for people with…
- Proven experience in customer insights, analytics, or research, ideally within the fashion industry.
- A strong analytical skillset and hands-on experience with customer research methodologies and data tools.
- Familiarity with CRM platforms, market research tools, customer journey mapping, and data visualization software.
- Experience in leading teams and creating a collaborative, growth-oriented culture.
- Excellent communication skills — able to simplify complexity and present insights in a clear, compelling way.
- A strategic mindset with strong business understanding and a focus on turning insight into action.
- Good understanding of analytical tools and methods (e.g. SQL).
- Naturally curious and motivated by understanding customer needs.
- Structured, insightful, and hands-on.
- Collaborative and inclusive — guided by our values and passionate about creating meaningful customer experiences.
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU’LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
- Global Employee Discount of 25% on our products at H&M and H&M Group Brands such as ARKET, COS, H&M Home, Weekday, Monki, & Other Stories
- Corporate Benefits with special conditions on a wide range of products and services
- Holiday Pay
- Company Pension Scheme
- Employee Assistance Program with Lyra
This is a full-time position, starting in as soon as possible. The role is a hybrid role, based in Berlin or Hamburg with the expectation of working from one of our offices for three days per week.
If you think your experience, skills and ambitions fit this position, please send your application as soon as possible, but no later than the 5th of October.
Due to data privacy policies, we only accept applications via our career page.
We look forward to receiving your application!
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
Take the next step in your career together with us. The journey starts here.
- We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.
Key Skills
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