We are looking for a dynamic, result-oriented, and self-motivated Junior Product Manager to join our Propia Marketing Team located in İstanbul. 

Basic Qualifications

• Background of 3+ years in marketing, brand development, and execution (preferably in the cosmetics or beauty industry)
• Bachelor’s Degree from a reputable university in business, marketing, economics, engineering, or a related discipline
• Proficiency in MS Office tools, including Outlook, Excel, Word, and PowerPoint
• Creativity, multitasking ability, and strong interpersonal and communication skills
• Ability to analyze numerical data, set strategic vision, and drive business results
• Highly organized and detail-oriented, with the ability to manage multiple projects and priorities simultaneously
• Strong understanding of digital marketing channels, including social media, e-mail marketing, and paid advertising
• Experience with influencer marketing, including identifying and collaborating with content creators
• Strong enthusiasm for the cosmetics and beauty industry, with a keen eye for emerging trends and opportunities
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
• Genuine interest in product development, with strong motivation to contribute innovative ideas to the creation of new products
• Excellent command of both written and spoken English (French is a plus)
• No military obligation for male candidates

Responsibilities

• Actively support the development of brand strategy, local brand plan, and comprehensive activation plans
• Execute annual marketing and business plans, and work with the Marketing Manager on forecasting and inventory
• Track and report marketing budgets closely
• Contribute to the new product development process by providing market insights, competitor analysis, and consumer feedback
• Develop and execute digital marketing campaigns across social media platforms, including Instagram, Facebook,Pinterest and TikTok
• Assist in the development of product launch plans and promotional strategies
• Collaborate with social media, digital marketing, influencer marketing, and creative agencies
• Support cross-functional teams with marketing requests and interact efficiently with other departments
• Conduct market research to identify trends and consumer insights that inform marketing strategies
• Monitor competitor activities and provide recommendations to stay ahead of the competition
• Monitor and analyze market data and sales figures for the brand and competitors
• Manage the influencer marketing process
• Support and carry out e-commerce business, and regularly monitor marketplace panels
• Manage inventory on marketplaces, brand websites, and all other channels
• Prepare weekly/monthly reports and presentations based on data analysis
• Manage social media account plans