🌍 Location: This role is remote within Europe. If you’re based in Estonia, you also have the option to work in a hybrid setup from our cozy offices in Tallinn or Tartu.

🚀About Xolo:

At Xolo, we believe solopreneurs deserve better. We've spent the last decade simplifying entrepreneurship - removing bureaucracy, automating admin, and enabling thousands of people across the globe to build and run their businesses on their own terms.

Our pioneering products are designed for freelancers, consultants, and microentrepreneurs who want to focus on their craft - not the paperwork. With more than 100 team members globally, we're building the best possible version of solopreneurship.

💡About the role:

We are seeking an experienced Lifecycle Marketing Manager to own and optimize our customer journey across email and on-platform touchpoints. You will be responsible for designing, executing, and scaling lifecycle campaigns that drive engagement, retention, upsell, and cross-sell. This role requires a mix of strategic thinking, hands-on execution, and strong data-driven decision-making to maximize customer lifetime value in a fast-paced, international setting.

✍️As a Lifecycle Marketing Manager at Xolo, you will;

• Develop, implement, and continuously refine the lifecycle marketing strategy across email, platform, and other owned channels.
• Design and optimize automated campaigns, including onboarding, nurturing, re-engagement, churn prevention, and loyalty programs.
• Drive upselling and cross-selling initiatives to increase customer lifetime value.
• Own segmentation, personalization, and dynamic content strategies to deliver highly relevant and timely communication.
• Collaborate with Product, Growth, and Data teams to identify opportunities for lifecycle interventions and deliver a seamless customer experience.
• Conduct ongoing A/B testing and experimentation to improve open rates, CTR, conversions, and retention metrics.
• Analyze campaign performance and customer behavior to provide insights and recommendations that inform strategy.
• Ensure compliance with GDPR and other applicable data privacy regulations in all communications.
• Stay current with lifecycle marketing trends, tools, and best practices, proactively applying them to our programs.

🔎You are the one we are looking for if you have:

• Proven experience (3+ years) in lifecycle, CRM, or retention marketing, ideally in an international fintech or SaaS.
• Hands-on expertise with marketing automation platforms, experience with HubSpot is a plus.
• Strong understanding of customer segmentation, behavioral targeting, and personalization techniques.
• Demonstrated success in managing automated campaigns across the customer lifecycle (onboarding, engagement, upsell, retention, win-back).
• Proficiency with data analytics and reporting tools to assess performance and drive optimization.
• Experience running experiments and interpreting results to improve customer engagement and revenue growth.
• Ability to leverage AI-powered tools (e.g., for personalization, workflow automation) to improve efficiency and scale impact.
• Excellent organizational skills and the ability to manage multiple projects simultaneously.
• Strong communication and collaboration skills with cross-functional teams.

💭Why work at Xolo?

• A team of Mavericks: We aspire to challenge the norm by encouraging bold thinking and embracing the unconventional. As a member of our team, you’ll have the freedom to take risks, explore new ideas, and challenge the status quo.
• We run like Clockwork: While we champion innovation, we also believe in operational excellence. Our processes are designed to be smart, efficient, and finely tuned.
• Our Big-hearted nature: You’ll work alongside mission-driven individuals who not only bring brilliance to the table but also lead with empathy. We believe that great work is built on strong relationships, and we’re always ready to help, listen, and grow together.
• At Xolo, autonomy isn’t a perk—it’s a given: We trust you to decide when and where you work. We value your autonomy and offer the flexibility to shape your workday in a way that suits your lifestyle.

📝Xolo interview process:

Our interview process is designed to ensure a great fit for both you and the company. It typically includes a screening call, an interview with the hiring manager, and a final stage where you’ll meet the leadership.

Sounds like your cup of tea? We would love to hear from you! Please submit your CV and application details in English.