Marketing Manager

Job Description:

Our client is seeking a creative and results-driven Marketing Manager to specialize in Meta (Facebook/Instagram) advertising. The successful candidate will be responsible for creating high-quality visual and video content across various social platforms while unifying paid and organic marketing strategies.

Responsibilities of the role:

- Paid Social (Meta Advertising)

- Build and manage performance campaigns on Meta (Facebook & Instagram) across full funnel (awareness → conversion).

- Analyze campaign KPIs (ROAS, CTR, CPM, CAC) and optimize continuously.

- Test new creative angles, hooks, formats, and audiences; scale successful ads quickly.

- Creative & Content Production

- Design static and video creatives in Canva aligned with brand tone and campaign messaging.

- Coordinate with UGC/content creators: define briefs, collect assets, manage timelines.

- Edit and adapt content—trimming, adding overlays, resizing for platform best practices.

- Repurpose creator content efficiently for paid and organic use across channels.

- Organic & Cross‑Platform Social Delivery

- Publish and schedule posts on Meta, Instagram, TikTok, and Pinterest, ensuring messaging and timing cohesion.

- Repurpose ad-style creatives into engaging organic content (e.g. TikTok/Reels) using a program such as Opus Clips.

- Monitor community engagement and social trends, adjusting content accordingly.

- Cross‑Functional Collaboration

- Attend regular meetings with Meta, SEO team, and Google Ads teams to coordinate synchronous campaigns.

- Align Meta promotions with broader marketing calendar including email and SEO initiatives.

- Provide performance insights and share best practices across channels.

Required Experience and Qualifications:

- Proven experience in managing Meta advertising campaigns.

- Strong understanding of performance metrics and analytics.

- Proficiency in design software, preferably Canva.

- Experience with social media management and content production.

Preferred Skills:

- Knowledge of SEO and Google Ads.

- Familiarity with social media trends and community engagement.

- Strong written and verbal communication skills.

Personality:

- Creative thinker with a passion for social media and digital marketing.

- Results-driven and self-motivated.

- Collaborative team player with strong organizational skills.

Software & Tools

Canva, social media management platforms, Google Ads, Meta Ads Manager, and analytics tools.

English Level:

C1, C2, Native

Schedule:

9-5 EST

Salary and Benefits:

Payment in USD or Local Currency according to candidate's preference.